Product Marketing Manager

Summary

isolved is an employee experience leader providing people-first Human Capital Management technology. The Product Marketing Manager develops differentiated product positioning, messaging, collateral, sales enablement materials, and go-to-market plans to increase awareness, demand, and adoption of isolved solutions.

Responsibilities

• Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
• Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
• Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
• Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
• Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
• Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements

Skills

• Experience Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience
• Minimum Qualifications * Bachelor's degree in marketing, or requisite work experience
• * At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
• * Solid understanding of subscription based B2B software and services
• * Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• * Ability to work independently and be a team player
• * Strong written and visual presentation skills
• * Exceptional communication and interpersonal skills
• * Superior attention to detail with the ability to multi-task in a fast-paced environment
• * Effective organizational and prioritization skills
• * Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
• * Comprehensive knowledge of Microsoft 365
• * A desire to work hard, make a difference and have fun doing it!
• Physical Demands Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
• Work Authorization Employee must be legally authorized to work in the United States
• Travel Required Yes, up to 15% domestic travel may be required

Qualifications

Must Haves

• Experience Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience
• Minimum Qualifications * Bachelor's degree in marketing, or requisite work experience
• * At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
• * Solid understanding of subscription based B2B software and services
• * Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• * Ability to work independently and be a team player
• * Strong written and visual presentation skills
• * Exceptional communication and interpersonal skills
• * Superior attention to detail with the ability to multi-task in a fast-paced environment
• * Effective organizational and prioritization skills
• * Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
• * Comprehensive knowledge of Microsoft 365
• * A desire to work hard, make a difference and have fun doing it!
• Physical Demands Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
• Work Authorization Employee must be legally authorized to work in the United States

Nice to Haves

• Travel Required Yes, up to 15% domestic travel may be required