Digital Marketing & Analytics Specialist

Summary

Kinaxis is a global leader in modern supply chain orchestration, providing an AI-infused platform that supports complex global supply chains. The Digital Marketing & Analytics Specialist executes, optimizes, and analyzes multi-channel digital demand generation campaigns, connecting channel performance to CRM and funnel outcomes while delivering actionable insights to improve marketing performance, pipeline contribution, and ROI.

Responsibilities

• Execute and support integrated, multi‑channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI
• Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies
• Monitor in‑flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution
• Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline
• Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision‑making
• Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs
• Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives
• Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality
• Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI

Skills

• Post‑secondary degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments
• Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools
• Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights
• Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes
• Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends
• Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization
• Proven ability to work cross‑functionally and with agency partners to support campaign execution, optimization, and reporting
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non‑technical audiences
• Highly organized, detail‑oriented, and able to manage multiple campaigns and priorities in a fast‑paced environment
• Proactive, adaptable, and improvement‑focused, with a test‑and‑learn mindset and interest in evolving digital marketing capabilities

Qualifications

Must Haves

• Post‑secondary degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments
• Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools
• Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights
• Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes
• Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends
• Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization
• Proven ability to work cross‑functionally and with agency partners to support campaign execution, optimization, and reporting
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non‑technical audiences
• Highly organized, detail‑oriented, and able to manage multiple campaigns and priorities in a fast‑paced environment
• Proactive, adaptable, and improvement‑focused, with a test‑and‑learn mindset and interest in evolving digital marketing capabilities

Benefits

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons