Technical Demand Generation Manager

Summary

Landlord Tech, doing business as OurPetPolicy, provides a compliance-focused platform for property managers to manage animal-related records and Fair Housing compliance. The Technical Demand Generation Manager will build and operate demand-generation systems, automation, targeting, and reporting to generate qualified pipeline and opportunities.

Responsibilities

• Own demand generation initiatives with a primary focus on generating qualified pipeline
• Analyze customer, market, and closed-won data to refine our ideal customer profile and identify the highest-value market segments
• Develop targeting, messaging, offers, and channel strategies for different customer segments
• Build and manage scalable outbound and nurture programs from segmentation and enrichment through booked meetings
• Own and optimize marketing automation systems, including HubSpot workflows, lifecycle stages, lead routing, scoring, and data management
• Build enrichment and prospecting workflows using tools such as ZoomInfo, Apollo, and other data sources
• Create automations and integrations using APIs, webhooks, and platforms such as Zapier and Make
• Use AI within demand generation and automation workflows to improve targeting, efficiency, and performance
• Manage email infrastructure and list quality, including authentication, suppression, deliverability, and data hygiene
• Build and maintain funnel reporting and dashboards that connect marketing activity to qualified opportunities and revenue
• Analyze campaign, channel, segment, and funnel performance to identify opportunities, bottlenecks, and areas that should be changed or discontinued
• Evaluate the marketing technology stack and recommend where tools, processes, or spending can be consolidated or improved
• Maintain clear documentation for workflows, automations, processes, and systems

Skills

• Strong B2B demand generation experience with direct responsibility for pipeline, MQLs, qualified opportunities, or similar measurable business outcomes
• Ability to develop and execute demand generation strategy independently rather than simply implementing campaigns defined by others
• Strong understanding of ICP development, market segmentation, targeting, messaging, and channel selection
• Advanced experience with marketing automation and CRM systems
• Hands-on experience building automated marketing workflows, lead management processes, routing, scoring, and lifecycle stages
• Experience with lead enrichment, prospecting, outbound automation, and data management tools
• Comfortable working with APIs, webhooks, integrations, and automation platforms without relying on a technical team for routine implementation
• Strong analytical skills and the ability to independently evaluate funnel performance and marketing data
• Understanding of B2B SaaS metrics and commercial concepts, including pipeline, conversion, customer acquisition cost, and sales cycle performance
• Strong problem-solving skills and the ability to identify what is not working, determine why, and make changes accordingly
• Highly proactive, technically curious, and comfortable building systems in a fast-paced environment
• HubSpot experience is strongly preferred
• Approximately 3–5 years of experience in B2B demand generation, marketing automation, growth marketing, marketing operations, or a related technical marketing role
• B2B SaaS experience, particularly with longer sales cycles or multiple decision-makers
• Experience managing cold email infrastructure and deliverability
• Experience using AI models as part of automated marketing or business workflows
• Familiarity with SQL, scripting, or other technical tools used for marketing analysis and automation
• Experience working in an early-stage or high-growth environment where you have built marketing systems rather than inherited established processes

Qualifications

Must Haves

• Strong B2B demand generation experience with direct responsibility for pipeline, MQLs, qualified opportunities, or similar measurable business outcomes
• Ability to develop and execute demand generation strategy independently rather than simply implementing campaigns defined by others
• Strong understanding of ICP development, market segmentation, targeting, messaging, and channel selection
• Advanced experience with marketing automation and CRM systems
• Hands-on experience building automated marketing workflows, lead management processes, routing, scoring, and lifecycle stages
• Experience with lead enrichment, prospecting, outbound automation, and data management tools
• Comfortable working with APIs, webhooks, integrations, and automation platforms without relying on a technical team for routine implementation
• Strong analytical skills and the ability to independently evaluate funnel performance and marketing data
• Understanding of B2B SaaS metrics and commercial concepts, including pipeline, conversion, customer acquisition cost, and sales cycle performance
• Strong problem-solving skills and the ability to identify what is not working, determine why, and make changes accordingly
• Highly proactive, technically curious, and comfortable building systems in a fast-paced environment

Nice to Haves

• HubSpot experience is strongly preferred
• Approximately 3–5 years of experience in B2B demand generation, marketing automation, growth marketing, marketing operations, or a related technical marketing role
• B2B SaaS experience, particularly with longer sales cycles or multiple decision-makers
• Experience managing cold email infrastructure and deliverability
• Experience using AI models as part of automated marketing or business workflows
• Familiarity with SQL, scripting, or other technical tools used for marketing analysis and automation
• Experience working in an early-stage or high-growth environment where you have built marketing systems rather than inherited established processes

Benefits

• Accrued PTO.
• Paid holidays.
• Medical, dental, and vision insurance.
• HSA/FSA options and life insurance.
• 401(k) plan with company match.
• MacBook workstation provided.
• Boise-based hybrid position.
• Exceptional U.S.-based remote candidates may be considered, with periodic travel to Boise.