Marketing Specialist - Global

Summary

Lifeway Christian Resources is a mission-driven organization seeking a bilingual Marketing Specialist to support Spanish-language resources, products, and events for Spanish-speaking audiences worldwide. The role executes marketing campaigns, coordinates with internal and external partners, supports market research, and monitors campaign performance and engagement.

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Executes marketing campaigns and tactics for the Spanish-speaking/global market, including formatting and producing content such as email, social, print, sales presentations, conference materials, catalogs, and author acquisition assets
• Coordinates with internal teams, authors, vendors, and creative partners -- domestic and international -- to gather inputs, route deliverables, and ensure content is culturally relevant and linguistically accurate for Spanish-speaking audiences
• Supports research and analysis activities -- including surveys, market trend tracking, and customer insights -- to help inform marketing strategies and messaging for the Spanish-speaking market
• Assists with vendor, author, and ministry-partner coordination specific to the Spanish-speaking/global market, including scheduling, translation review, and relationship follow-up
• Participates in strategic planning discussions for the Spanish resource area, contributing executional insights and research-based input to inform campaign direction
• Tracks campaign timelines, collects performance data, and flags issues to managers
• Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts
• Maintains marketing calendars and inputs content into internal project management and campaign management tools
• Shares learnings and process improvements with peers and actively participates in team knowledge sharing
• Limited travel: 2-4 times per year, typically overnight

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field required - ***required***
• Fully bilingual and fluent in Spanish and English (written and oral)
• Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences
• 1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context
• Strong relationship-building, communication, and responsiveness skills
• Attention to detail, consistency in delivery, and ability to prioritize competing tasks
• Creativity and storytelling ability that enhances campaigns and audience engagement
• Experience with content creation, asset routing, and campaign management workflows
• Actively involved in an evangelical Christian church
• Master's degree - *preferred*
• Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging
• Basic understanding of marketing analytics and performance tracking tools
• Exposure to digital and print marketing tactics
• Experience supporting marketing or communications in a nonprofit or ministry setting
• Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word)

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field required - ***required***
• Fully bilingual and fluent in Spanish and English (written and oral)
• Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences
• 1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context
• Strong relationship-building, communication, and responsiveness skills
• Attention to detail, consistency in delivery, and ability to prioritize competing tasks
• Creativity and storytelling ability that enhances campaigns and audience engagement
• Experience with content creation, asset routing, and campaign management workflows
• Actively involved in an evangelical Christian church

Nice to Haves

• Master's degree - *preferred*
• Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging
• Basic understanding of marketing analytics and performance tracking tools
• Exposure to digital and print marketing tactics
• Experience supporting marketing or communications in a nonprofit or ministry setting
• Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word)

Benefits

• Remote-eligible Work from Anywhere (WFA) culture
• Autonomy and flexibility with work hours
• Equipment and resources to ensure team members have access to a productive and ergonomic workspace
• All-team meetings several times per year
• Travel for key team gatherings for remote-based team members
• For full-time employees: enrollment in comprehensive healthcare benefits plans
• For full-time employees: vacation and sick time
• For full-time employees: holiday pay
• For full-time employees: care days
• For full-time employees: 401(k) plan
• For full-time employees: maternity and parental leave
• For full-time employees: adoption assistance
• For full-time employees: mission trip time