Manager, CRM

Summary

Lunar Solar Group is a high-impact advertising agency and growth consultancy that helps consumer-focused brands scale through digital marketing, creative services, strategy, and technology. The CRM Manager will manage client relationships and acquisition and retention strategies across multiple direct-to-consumer clients, overseeing email, SMS, loyalty, referral, and subscription programs. The role also includes managing CRM Analysts, ensuring quality assurance, analyzing performance, and optimizing omnichannel customer lifecycle strategies.

Responsibilities

• Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients
• Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts
• Oversees and ensures cohesion across all channels utilized by clients, building out effective omni-channel strategies
• Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
• Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
• Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
• Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies
• Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
• Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy

Skills

• 2-5 years of email marketing experience in the e-commerce industry
• Experience working at a marketing agency
• Hands-on experience using Braze within the last 3 years and can navigate it confidently to build, segment, and deploy campaigns for clients
• Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo
• Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
• Strong knowledge of Excel, Powerpoint, and Word a must
• Strong organizational and presentation skills
• Experience compiling, analyzing, and tracking data to aid in decision making
• Customer segmentation and database management experience
• Client relationship management
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams
• BS/BA Degree in Business, Psychology, Marketing or related field is desired

Qualifications

Must Haves

• 2-5 years of email marketing experience in the e-commerce industry
• Experience working at a marketing agency
• Hands-on experience using Braze within the last 3 years and can navigate it confidently to build, segment, and deploy campaigns for clients
• Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo
• Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
• Strong knowledge of Excel, Powerpoint, and Word a must
• Strong organizational and presentation skills
• Experience compiling, analyzing, and tracking data to aid in decision making
• Customer segmentation and database management experience
• Client relationship management
• Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on
• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams

Nice to Haves

• BS/BA Degree in Business, Psychology, Marketing or related field is desired

Benefits

• Accelerated career growth and leadership opportunities.
• Direct mentorship and collaboration with senior leaders across departments.
• 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
• 401K with company match.
• Generous PTO and holidays, plus a day off during your birthday week!