Fashion, Hospitality & Entertainment Winter/Spring 2016 Public Relations and Social Media Internship

Summary

Margie Korshak, Inc. is a public relations agency known for its work across various markets, including fashion, beauty, and entertainment. The internship role involves gaining hands-on experience in public relations and social media, assisting with media relations, and supporting the executive team in various tasks.

Responsibilities

• Receive instruction and hands-on experience doing entry-level public relations and social media work in an agency setting
• Work closely with the executive team
• Develop a thorough knowledge of local media relations and the ability to find appropriate media contacts
• Craft creative and engaging social media, so to develop a solid understanding of social media strategy as it relates to public relations
• Practice networking and event management skills at client and media events
• Hold to the same standards as an entry-level employee, practicing good judgment and professionalism on a daily basis
• Documenting and tracking all client media coverage
• Creating targeted media lists using Cision and other online resources
• Tracking coverage impressions using Quantcast, Cision and Compete
• Assisting with client events, including TV segments, grand opening events, promotional opportunities, cocktail parties, fashion shoots, etc
• Assisting in the development of strategies for different clients through brainstorming sessions with executive team and independent research
• Creating targeted social media content for MKI pages and various clients’ social media profiles
• Scheduling client and agency content using Hootsuite and Facebook
• Researching new strategies, technologies and social media trends
• Editing/peer-reviewing social media posts created by other interns prior to approval from executive team

Skills

• Must have completed one internship in Public Relations/Event Management or Social Media
• Must be a current full-time or part-time college student
• Must be available a minimum of three days per week, Mondays through Fridays (9am-5pm) required; occasional evening and weekend availability may also be required to assist with client events
• Must possess a keen attention-to-detail and stellar organization skills
• Must be familiar with AP Style guidelines
• Must practice communicative and proactive approach to work
• Must multi-task and meet strict deadlines
• Must have a solid understanding of social media platforms including Hootsuite, Facebook, Twitter, Pinterest and Instagram
• Must have a basic familiarity with Cision, Quantcast and Compete

Qualifications

Must Haves

• Must have completed one internship in Public Relations/Event Management or Social Media
• Must be a current full-time or part-time college student
• Must be available a minimum of three days per week, Mondays through Fridays (9am-5pm) required; occasional evening and weekend availability may also be required to assist with client events
• Must possess a keen attention-to-detail and stellar organization skills
• Must be familiar with AP Style guidelines
• Must practice communicative and proactive approach to work
• Must multi-task and meet strict deadlines
• Must have a solid understanding of social media platforms including Hootsuite, Facebook, Twitter, Pinterest and Instagram
• Must have a basic familiarity with Cision, Quantcast and Compete