Healthcare Marketing Specialist - FT - Days - MHS

Summary

Memorial Healthcare System is dedicated to improving the health, well-being, and quality of life of the people entrusted to its care. The Healthcare Marketing Specialist executes marketing initiatives, campaigns, events, digital efforts, and communications that support service line growth and brand engagement while managing projects, vendors, budgets, and performance tracking.

Responsibilities

• Coordinates MARCOM, community, and health events, managing logistics, vendor relations, promotional materials, and budget. Collaborates with the Creative and Community Outreach teams to ensure brand consistency and visibility. Supports event setup, including signage, activations, and giveaways. Captures consumer data for future outreach and provides content (photos and copy) for post-event promotion
• Executes marketing initiatives to support growth across the system, hospitals, and service lines. Aligns service line plans with the annual MARCOM strategy and collaborates with the Manager and creative teams on campaigns and advertising. Manages digital marketing efforts, including social media, online ads, and SEO. Writes and edits content across channels to ensure brand consistency and clear messaging. Supports presentations and collateral development through content creation and coordination
• Supports the Marketing Team in executing and managing campaigns across system, hospital, and service lines. Assists the Manager with brand research, competitor analysis, and KPI development. Helps create annual and service line marketing plans based on research. Ensures full activation of marketing tactics and evaluates campaign success, providing data-driven recommendations for future initiatives
• Manages contracts, invoicing, and business operations for Marketing. Coordinates with internal teams and vendors to ensure timely execution of contracts and payments. Generates purchase orders, tracks invoices, and supports Accounts Payable to maintain vendor continuity. Assists with budget planning and monitors spending to support fiscal responsibility
• Manages marketing requests in our project management tool, tracking progress and providing regular updates to the Manager and MARCOM team. Coordinates project timelines, assigns deadlines, and oversees production of materials such as ads, brochures, and sales kits. Collaborates with Creative and Digital Teams to ensure effective design and optimized web content

Skills

• Bachelors (Required)
• Requires excellent verbal and written communications skills, including proficiencies in marketing communications, digital and social communications; demonstrated project management skills, with attention to detail and accuracy
• Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders
• Must be highly organized, with a strong ability to manage multiple projects in a fast-paced environment
• Minimum of two (2) years of progressive experience in planning, marketing, communications, market research, health-related discipline, including time spent in health system fellowship program
• Bachelor's degree in Business, Marketing, or Communications or in a job related field

Qualifications

Must Haves

• Bachelors (Required)
• Requires excellent verbal and written communications skills, including proficiencies in marketing communications, digital and social communications; demonstrated project management skills, with attention to detail and accuracy
• Ability to work collaboratively with marketing team members, business partners and vendors, as well as with administrative and clinical leaders
• Must be highly organized, with a strong ability to manage multiple projects in a fast-paced environment
• Minimum of two (2) years of progressive experience in planning, marketing, communications, market research, health-related discipline, including time spent in health system fellowship program
• Bachelor's degree in Business, Marketing, or Communications or in a job related field