Multi-Channel Content Creator

Summary

Miami University is a comprehensive research university located in Oxford, Ohio, known for providing a superior education and exceptional value. They are seeking a Multi-Channel Content Creator to develop and execute integrated communication plans to support student enrollment goals through engaging content across various platforms.

Responsibilities

• Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students)
• Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students
• Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission
• Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals
• Contribute to Miami social media channels, creating content that will engage prospective Miami students
• Write, present, and modify copy
• Proofread other editors’ materials
• Research content, conduct interviews, and prepare profiles
• Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion
• Participate in professional development activities
• Other duties as assigned

Skills

• Bachelor's Degree
• At least three (3) years of experience creating content in a communication or marketing field
• Excellent communication skills, both oral and written
• Ability to communicate complex ideas clearly and effectively to varied audiences and across teams
• Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects
• Ability to collaborate and contribute in a team environment, as well as demonstrate initiative, independence, and sound judgment in decision-making
• Strong attention to detail and accuracy in all work
• Excellent editing skills, including technical knowledge, grammar and formatting
• Familiarity with social media platforms and strategy
• Experience with web content management systems (CMS); marketing best practices
• Knowledge of AP style and experience working within brand guidelines
• Experience with communication in higher education, preferably admission marketing and communication
• Knowledge of higher education recruitment strategies and/or marketing and communication strategies
• Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information
• Ability to work collaboratively with various internal and external constituencies
• Experience in integrating technology as part of a larger marketing strategy
• Experience with CRM software and other relational databases
• Experience writing and publishing blog content
• Proficiency with Adobe Creative Suite and/or other video editing software
• Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions
• Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization

Qualifications

Must Haves

• Bachelor's Degree
• At least three (3) years of experience creating content in a communication or marketing field
• Excellent communication skills, both oral and written
• Ability to communicate complex ideas clearly and effectively to varied audiences and across teams
• Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects
• Ability to collaborate and contribute in a team environment, as well as demonstrate initiative, independence, and sound judgment in decision-making
• Strong attention to detail and accuracy in all work
• Excellent editing skills, including technical knowledge, grammar and formatting
• Familiarity with social media platforms and strategy
• Experience with web content management systems (CMS); marketing best practices
• Knowledge of AP style and experience working within brand guidelines

Nice to Haves

• Experience with communication in higher education, preferably admission marketing and communication
• Knowledge of higher education recruitment strategies and/or marketing and communication strategies
• Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information
• Ability to work collaboratively with various internal and external constituencies
• Experience in integrating technology as part of a larger marketing strategy
• Experience with CRM software and other relational databases
• Experience writing and publishing blog content
• Proficiency with Adobe Creative Suite and/or other video editing software
• Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions
• Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization

Benefits

• Remote work arrangement (approved hybrid): two (2) days on campus, three (3) days remote. Remote work is not a right and can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.