Associate Brand Manager

Summary

Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy. The Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. This role is ideal for a marketer who enjoys solving complex business challenges and collaborating across functions to bring innovations to market.

Responsibilities

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management
• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth
• Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans
• Contribute to annual brand plans, promotional calendars, and retailer marketing programs
• Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels
• Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility
• Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives

Skills

• Bachelor's degree in Marketing, Business, or a related field required
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management
• Strong analytical skills
• Experience supporting new product innovation and stage-gate commercialization processes
• Strong creative judgment and experience supporting integrated marketing campaigns
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed
• Must be proficient with MS Office and have advanced Excel and PPT skills
• MBA preferred
• Dietary supplement or CPG experience preferred
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, or a related field required
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management
• Strong analytical skills
• Experience supporting new product innovation and stage-gate commercialization processes
• Strong creative judgment and experience supporting integrated marketing campaigns
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed
• Must be proficient with MS Office and have advanced Excel and PPT skills

Nice to Haves

• MBA preferred
• dietary supplement or CPG experience preferred
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred