Marketing Operations Specialist

Summary

OnBoard provides board management software that helps organizations and boards function at a higher level. The Marketing Operations Specialist owns the day-to-day implementation of email and digital marketing programs in Adobe Marketo Engage, managing campaign intake, technical builds, segmentation, testing, deployment, Salesforce campaign setup, and operational documentation.

Responsibilities

• Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment
• Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams
• Build emails, landing pages, forms, nurtures, webinar programs, and event campaigns in Marketo, including tokens, personalization, links, tracking parameters, and program statuses
• Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits
• Conduct comprehensive pre-launch testing, including rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness
• Create and maintain Salesforce campaigns and campaign-member statuses, and validate that Marketo activity is synchronized and tracked correctly
• Monitor lead firing and campaign flows, troubleshoot operational issues, and coordinate resolution with Revenue Operations, Salesforce administrators, and GTM Engineering
• Administer day-to-day Marketo needs, including users, roles, workspaces, programs, templates, operational workflows, and data-quality processes
• Monitor and support integrations with Salesforce, event, webinar, advertising, consent, and other marketing technology platforms; escalate architecture or system-level changes to the appropriate owner
• Support campaign reporting and maintain naming conventions, documentation, templates, QA checklists, and operating procedures while identifying opportunities to improve execution

Skills

• Four or more years in marketing automation, campaign operations, or email marketing, including at least three years of hands-on Adobe Marketo Engage experience
• Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management
• Experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting
• Working knowledge of HTML and CSS
• Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL
• Strong attention to detail, organization, documentation discipline, and ability to manage multiple concurrent campaigns and deadlines
• Experience using Email on Acid for email rendering and quality assurance preferred
• Current or recent Adobe Marketo certification and experience supporting B2B SaaS, global, or multi-region programs preferred
• Bachelor's degree in marketing, business, information systems, or a related discipline preferred; equivalent practical experience will be considered

Qualifications

Must Haves

• Four or more years in marketing automation, campaign operations, or email marketing, including at least three years of hands-on Adobe Marketo Engage experience
• Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management
• Experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting
• Working knowledge of HTML and CSS
• Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL
• Strong attention to detail, organization, documentation discipline, and ability to manage multiple concurrent campaigns and deadlines

Nice to Haves

• experience using Email on Acid for email rendering and quality assurance preferred
• Current or recent Adobe Marketo certification and experience supporting B2B SaaS, global, or multi-region programs preferred
• Bachelor's degree in marketing, business, information systems, or a related discipline preferred; equivalent practical experience will be considered

Benefits

• Fully remote work with company-provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic-minded company
• US-based employees: comprehensive, high-quality medical/prescription drug plan options
• US-based employees: dental and vision plan offerings
• US-based employees: employer contribution to a Health Savings Account (HSA) if participating in a High Deductible Healthcare Plan
• US-based employees: Medical Flexible Spending Accounts available
• US-based employees: Dependent Care Flexible Spending Accounts available
• US-based employees: basic life insurance in the amount of $50,000 or 1 X the employee's salary, whichever is higher
• US-based employees: short- and long-term disability and Accidental Death and Dismemberment benefits at no cost to the employee
• US-based employees: 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5%
• US-based employees: company 401K match starts on the first of the month following 60 days of employment; dollar-for-dollar on the first 3% contributed and $0.50 on the dollar on the next 2%, for a total match of 4%
• US-based employees: Paid Time Off (PTO)/Holiday
• Canada-based employees: employer-paid Life and Accidental Death Insurance
• Canada-based employees: contribution to Health Care Spending Account
• Canada-based employees: Dependent Life Insurance
• Canada-based employees: Optional Life Insurance
• Canada-based employees: LTD Insurance
• Canada-based employees: Drug and Paramedical Coverage
• Canada-based employees: Dental Insurance
• Canada-based employees: Vision Insurance
• Canada-based employees: EAP
• Australia-based employees: superannuation rate of 12%
• Australia-based employees: monthly stipend of $400 AUD to purchase private medical insurance
• UK-based employees via EPG: Pension - Aegon, with Passageways/OnBoard contributing 8% of the employee's basic salary
• UK-based employees via EPG: employees can contribute up to 100% of salary subject to maximum limits
• UK-based employees via EPG: pension enrollment from Day 1 of employment
• UK-based employees via EPG: Private Medical Insurance
• UK-based employees via EPG: Life Assurance
• UK-based employees via EPG: Income Protection
• UK-based employees via EPG: Critical Illness
• UK-based employees via EPG: Employee Assistance Programme
• UK-based employees via EPG: Serious Illness Benefit
• UK-based employees via EPG: Help@Hand
• UK-based employees via EPG: Cashplan