Digital Content Manager

Summary

Outform Group creates tangible consumer engagements that elevate, connect, and humanize brand experiences through research, strategy, design, innovation, and manufacturing. The Digital Content Manager manages day-to-day digital content operations for in-store digital programs, including scheduling, deployment, playback monitoring, sensor configuration, and quality assurance. The role also coordinates cross-functional delivery, resolves operational issues, and supports continuous improvement across retail media and digital signage programs.

Responsibilities

• Manage day-to-day content scheduling across all active programs, maintaining playlists, daypart rules, campaign rotations, and location-specific content requirements
• Execute content updates within CMS platforms, including campaign launches, promotional changes, seasonal refreshes, emergency updates, and routine content maintenance
• Configure and maintain sensor-triggered and interactive content rules, ensuring devices and triggers function as designed and support intended customer experiences
• Perform quality assurance reviews prior to publication, validating asset formatting, duration, display compatibility, scheduling accuracy, and content specifications
• Monitor active programs for playback issues, offline devices, schedule conflicts, and content discrepancies, resolving issues directly or escalating appropriately
• Maintain content libraries, naming conventions, version control practices, asset archives, and historical deployment records
• Coordinate asset intake activities and identify potential content specification issues before deployment deadlines are impacted
• Maintain delivery logs, scheduling records, operational documentation, and deployment history to ensure visibility across teams
• Support testing and validation activities for new content experiences, delivery processes, and platform enhancements
• Collaborate with the Manager, Digital Delivery to support automation initiatives, workflow improvements, and operational best practices
• Partner with Creative, Client Services, Technology, and Field Operations teams to support successful campaign launches and ongoing program execution
• Escalate platform, content, device, or operational issues that may impact program performance or client expectations
• Foster a culture of ownership, collaboration, continuous improvement, and customer-focused execution

Skills

• • 2-4 years of experience in digital content operations, digital signage management, content deployment, or a comparable digital delivery role
• • Hands-on experience scheduling and publishing content within a CMS or digital signage platform across multiple screens or locations
• • Experience supporting multiple concurrent programs and meeting time-sensitive deadlines
• • Experience performing quality assurance and operational validation activities
• • Enterprise CMS platforms, preferably Navori
• • Content scheduling, playlist management, and dayparting methodologies
• • Sensor-triggered and interactive content environments
• • Device monitoring and content delivery platforms
• • Microsoft Office and collaboration tools
• Travel up to 10% of the time is required and is an essential function of this position
• • Associate's or Bachelor's degree in Digital Media, Marketing, Communications, Information Technology, or a related field preferred
• • Digital signage and retail media environments preferred

Qualifications

Must Haves

• • 2-4 years of experience in digital content operations, digital signage management, content deployment, or a comparable digital delivery role
• • Hands-on experience scheduling and publishing content within a CMS or digital signage platform across multiple screens or locations
• • Experience supporting multiple concurrent programs and meeting time-sensitive deadlines
• • Experience performing quality assurance and operational validation activities
• • Enterprise CMS platforms, preferably Navori
• • Content scheduling, playlist management, and dayparting methodologies
• • Sensor-triggered and interactive content environments
• • Device monitoring and content delivery platforms
• • Microsoft Office and collaboration tools
• Travel up to 10% of the time is required and is an essential function of this position

Nice to Haves

• • Associate's or Bachelor's degree in Digital Media, Marketing, Communications, Information Technology, or a related field preferred
• • Digital signage and retail media environments preferred