Summary
ParallelDots Inc. is a fast-growing global retail image recognition company that provides real-time retail shelf monitoring solutions. They are seeking a GTM Engineer to join their Growth team, focusing on translating go-to-market strategies into operational systems across their ABM, outreach, and CRM stack.
Responsibilities
- Responsible for Implementing, Administering and Maintaining AI First Automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo and other Mar Tech tools
- Partner with Marketing and Sales to streamline CRM workflows, lead routing, and campaign attribution
- Create & maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms
- Execute our account-based marketing strategies, focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing
- Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans
- Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms
- Partner with Marketing Ops and RevOps to streamline CRM workflows, lead routing, and campaign attribution
- Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment
- Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule
Skills
- 3+ years Account-Based Marketing experience in the B2B marketing and/or B2B SaaS industry preferred
- Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools
- Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages
- An affinity for learning complex, highly technical products and strong technical aptitude generally
- Excellent analytical thinking—ability to identify conversion gaps and optimize based on data signals
- Self-starter who can work independently and take ownership of Revenue operations
Qualifications
Must Haves
- 3+ years Account-Based Marketing experience in the B2B marketing and/or B2B SaaS industry preferred
- Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools
- Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages
- An affinity for learning complex, highly technical products and strong technical aptitude generally
- Excellent analytical thinking—ability to identify conversion gaps and optimize based on data signals
- Self-starter who can work independently and take ownership of Revenue operations