Content Designer II, Personalization

Summary

Pinterest is a platform that helps people discover creative ideas and plan for meaningful experiences. The Content Designer II will design personalized product experiences across surfaces such as Homefeed, using content strategy, information design, research, data, and user insights to improve discovery, clarity, and trust. The role also contributes to scalable content frameworks and explores AI tools to improve the content design process.

Responsibilities

• Partner with Product, Design, Engineering, Research, Data Science, and more to shape personalized experiences across Pinterest, including Homefeed and other discovery surfaces
• Apply content design, information design, and user-centered thinking to create and refine product experiences that help people discover ideas, understand recommendations, and engage with personalized experiences
• Leverage research, data, and user insights to inform content decisions and identify opportunities to improve the Pinterest experience
• Contribute to scalable content frameworks, patterns, and standards that help create clear, consistent, and trustworthy personalized experiences
• Help create transparent, user-centered experiences by using language to explain why people are seeing content and how they can shape their experience
• Explore and apply emerging AI tools and prompting approaches across the content design process (from discovery and concepting through evaluation and iteration) to improve decision quality, craft, and efficiency while applying strong content design judgment and user-centered thinking
• Contribute to the broader Content Design practice by sharing learnings, evolving team best practices, and strengthening how we approach personalization at Pinterest

Skills

• 3+ years of experience in user-focused product content design, ideally with experience designing complex, data-informed, or personalized experiences
• A Content Designer who goes beyond the string to help shape the content approach for a feature or experience
• A collaborative partner who works effectively with cross-functional teams and brings a content design perspective grounded in user needs, clarity, and design principles
• A portfolio demonstrating experience solving product problems through language, content strategy, and collaboration
• A learner and builder mindset, with curiosity and willingness to explore emerging AI capabilities and apply them appropriately to content design workflows and product experiences
• Bachelor's degree in design, a related field or equivalent experience
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months, and therefore can be situated anywhere in the country
• US based applicants only

Qualifications

Must Haves

• 3+ years of experience in user-focused product content design, ideally with experience designing complex, data-informed, or personalized experiences
• A Content Designer who goes beyond the string to help shape the content approach for a feature or experience
• A collaborative partner who works effectively with cross-functional teams and brings a content design perspective grounded in user needs, clarity, and design principles
• A portfolio demonstrating experience solving product problems through language, content strategy, and collaboration
• A learner and builder mindset, with curiosity and willingness to explore emerging AI capabilities and apply them appropriately to content design workflows and product experiences
• Bachelor's degree in design, a related field or equivalent experience
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months, and therefore can be situated anywhere in the country
• US based applicants only

Benefits

• The position is also eligible for equity.
• Flexibility to do your best work
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months, and therefore can be situated anywhere in the country.