Brand Protection Manager

Summary

POOLCORP is a business-to-business distributor of swimming pool and landscape supplies, equipment, and outdoor living products. The Brand Protection Manager oversees programs that protect the company’s brands, reputation, and online policies, including the Authorized Online Reseller program, marketplace compliance, unauthorized seller enforcement, MAP monitoring, feedback monitoring, and legal coordination. The role also develops reports, manages cross-functional stakeholders, and supports marketplace expansion and policy enforcement.

Responsibilities

• Identify, investigate, and catalog unauthorized third-party listings and sellers (ASINs) for company brands (Regal, EZC, Life, Pool Season) across Amazon and other marketplaces, capturing SKU description, ASIN, seller name/address, and fulfillment type (FBA/FBM)
• Own the end-to-end escalation process for unauthorized listings: initial soft-touch dealer outreach with a defined resolution window, followed by formal escalation letters and marketplace case filings (e.g., with Amazon) when issues remain unresolved
• Draft and manage outreach communications to Field leadership and the Brand Management team regarding unauthorized online activity and program updates
• Serve as the primary point of contact for dealer inquiries related to the AOR program
• Coordinate end-to-end processes for new AOR applicants and annual renewals; make final decisions for online storefronts (e.g., company “dot coms”) and coordinate with senior management on decisions about online marketplaces (e.g., Amazon)
• Distribute the Online Authorized Dealer Program agreement to dealers and coordinate with Field/Sales on the distribution process; track execution of agreements and follow up on outstanding or missing agreements with Field and Brand teams
• Establish and maintain an accessible, well-organized repository for
• Manage the marketplace RFP process: distribute RFPs to qualified accounts, evaluate completed submissions, and present recommendations to the Brand Committee for decision
• Support marketplace expansion efforts (e.g., Walmart, Target, Home Depot, Lowe's) as new compliance considerations arise
• Monitor compliance-tracking platforms (e.g., Trackstreet) for MAP and AOR violations, and recommend and manage the most effective escalation approach
• Plan and execute periodic test buys to verify ongoing dealer compliance
• Investigate and resolve reports of unauthorized sellers and unauthorized ASINs on marketplaces
• Partner with the Brand Management team on AOR policy decisions and dealer exceptions
• Provide regular status reporting to the Brand Committee and Field leadership on program health, and recommend updates to AOR program policy based on marketplace trends and dealer feedback
• Serve as the key stakeholder for software and platforms that support the AOR program's monitoring, communications, and reporting
• Design and direct processes for monitoring, analyzing, and triaging customer feedback across multiple online channels (e.g., social media, online storefronts/marketplaces, media outlets, and end-user forums)
• Serve as the key stakeholder for software and platforms that support the FM program's monitoring, communications, and reporting
• Design and direct processes that ensure all USD and CAD dealers and resellers use e-commerce in a manner that complies with both offline and online pricing policies
• Coordinate internal and external MAP-related communications, including policy updates and dealer notifications
• Partner with Sales and Product teams to ensure MAP policy pricing and product data remain accurate
• Serve as the key stakeholder for software and platforms that support the MAP program's monitoring, communications, and reporting
• Design and direct processes that temporarily or permanently restrict deauthorized USD and CAD dealers and resellers from acquiring inventory for e-commerce resale
• Design, direct, and coordinate processes and budgeting with the legal team to ensure comprehensive, economical, and efficient management of the company's USD and CAD intellectual property (e.g., trademarks and copyrights), as well as AOR and MAP policy enforcement
• Other job related duties as assigned

Skills

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field, or equivalent experience
• 3+ years of experience in e-commerce brand protection, channel/dealer management, marketplace operations, or a related field
• Hands-on experience with online marketplaces (e.g., Amazon Seller/Vendor Central) and brand-protection or compliance-monitoring tools (e.g., Trackstreet or similar)
• Strong project management skills, with the ability to manage multiple programs, timelines, and cross-functional stakeholders simultaneously
• Excellent written and verbal communication skills, including experience drafting dealer- and leadership-facing communications
• Proficiency in Excel and reporting tools, with the ability to build clear, data-driven reports and visuals for leadership
• Comfortable partnering with Legal, Sales, Field, and Product teams on policy enforcement and escalation decisions
• Detail-oriented, with strong organizational skills for maintaining program documentation, agreements, and tracking systems
• Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply!

Qualifications

Must Haves

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field, or equivalent experience
• 3+ years of experience in e-commerce brand protection, channel/dealer management, marketplace operations, or a related field
• Hands-on experience with online marketplaces (e.g., Amazon Seller/Vendor Central) and brand-protection or compliance-monitoring tools (e.g., Trackstreet or similar)
• Strong project management skills, with the ability to manage multiple programs, timelines, and cross-functional stakeholders simultaneously
• Excellent written and verbal communication skills, including experience drafting dealer- and leadership-facing communications
• Proficiency in Excel and reporting tools, with the ability to build clear, data-driven reports and visuals for leadership
• Comfortable partnering with Legal, Sales, Field, and Product teams on policy enforcement and escalation decisions
• Detail-oriented, with strong organizational skills for maintaining program documentation, agreements, and tracking systems

Nice to Haves

• Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply!

Benefits

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
• 401 (k) with generous company match
• 13 days of paid time off (PTO) & 8 Paid Holidays (PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Bonus Programs that include Employee Recognition and Referrals, Summer Madness, and Annual Performance
• Employee Stock Purchase Plan
• Employee Discounts