Email Manager

Summary

Public Rights Project is a national nonprofit organization that helps local government officials fight for civil rights. The Email Manager will manage the execution of high-volume and rapid-response email campaigns, maintain audience data and segmentation, coordinate cross-functional reviews, and use analytics to improve engagement and campaign performance.

Responsibilities

• Own the day-to-day execution of all email campaigns in Campaign Monitor through Salesforce, including rapid-response litigation and advocacy emails, programmatic sends, newsletters, fundraising appeals, and marketing emails
• Maintain and refine PRP's email database, contact management practices, and audience segmentation in collaboration with the Salesforce team
• Implement email best practices across A/B testing, drip and nurture campaigns, re-engagement campaigns, and welcome series automation
• Lightly edit or suggest copy as needed so every email meets PRP's brand and editorial standards
• Establish and own scalable processes for planning, producing, approving, and scheduling email campaigns in a high-volume, fast-moving environment
• Maintain a shared email calendar and manage each send through a multi-step review process involving communications & marketing team, program staff, and the Salesforce team
• Coordinate with the development team to support donor communications and funder briefing marketing
• Build strong relationships across the organization, especially with 50+ program staff, to proactively identify needs, troubleshoot issues, and turn organizational priorities into effective email campaigns
• Escalate content or timing disputes as needed to ensure each issue ends with a clear decision, a protected relationship, and a stronger email
• Conduct regular data analysis to monitor performance, identify trends such as open rate shifts and list fatigue, and surface opportunities to improve engagement and ROI
• Use audience data and analytics to continuously refine segmentation, send cadence, and targeting strategies
• Serve as a strategic advisor on how PRP engages its audiences by making data-driven arguments for smarter email practices across the organization

Skills

• Experience planning, building, testing, scheduling, and executing email campaigns from start to finish
• Experience working with CRM platforms, preferably Salesforce, including audience segmentation, contact management, and list management
• Strong analytical skills, including the ability to use email metrics, engagement data, and A/B testing results to improve campaign performance and make recommendations to leadership and staff
• Exceptional attention to detail, particularly around quality assurance, formatting, links, audience selection, and scheduling
• Strong project management and organizational skills, with the ability to manage multiple campaigns and competing deadlines simultaneously
• Comfortable working independently, exercising sound judgment, and making decisions in an environment where priorities shift quickly; steady and clearheaded in ambiguity
• Confident, low ego, collaborative, and solutions-oriented with a genuine enjoyment for partnering with colleagues who have varying levels of email and communications expertise
• Commitment to the mission and core values of Public Rights Project, including diversity, equity, inclusion, and belonging
• 2+ years of hands-on experience managing an organizational email marketing platform; Campaign Monitor strongly preferred, Mailchimp, EveryAction, or similar platforms also considered

Qualifications

Must Haves

• Experience planning, building, testing, scheduling, and executing email campaigns from start to finish
• Experience working with CRM platforms, preferably Salesforce, including audience segmentation, contact management, and list management
• Strong analytical skills, including the ability to use email metrics, engagement data, and A/B testing results to improve campaign performance and make recommendations to leadership and staff
• Exceptional attention to detail, particularly around quality assurance, formatting, links, audience selection, and scheduling
• Strong project management and organizational skills, with the ability to manage multiple campaigns and competing deadlines simultaneously
• Comfortable working independently, exercising sound judgment, and making decisions in an environment where priorities shift quickly; steady and clearheaded in ambiguity
• Confident, low ego, collaborative, and solutions-oriented with a genuine enjoyment for partnering with colleagues who have varying levels of email and communications expertise
• Commitment to the mission and core values of Public Rights Project, including diversity, equity, inclusion, and belonging

Nice to Haves

• 2+ years of hands-on experience managing an organizational email marketing platform; Campaign Monitor strongly preferred, Mailchimp, EveryAction, or similar platforms also considered

Benefits

• Fully remote organization and team
• Medical, dental, vision, and other healthcare benefits, such as fertility services
• 15 vacation days in year one, increasing to 20 days in year two, plus 12 sick days and 13 paid holidays annually
• $500 annual home office stipend
• $65 monthly phone stipend
• $65 monthly internet stipend
• $500 annual professional development stipend
• Paid summer and winter office closures
• Biweekly Flex Time Fridays