Area Brand Manager, Luxury- Southern California

Summary

Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. The Area Brand Manager will manage Ralph Lauren's business across assigned wholesale stores, developing account relationships, executing brand and merchandising strategies, analyzing business performance, and coaching store teams to drive sales and profitability.

Responsibilities

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement
• Share key learnings and opportunities internally with account partners and leadership
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit
• Build & maintain strong account partnerships & relationships and collaborate continually
• Execute strategies outlined by the leadership team to drive sales growth and profitability
• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines
• Execute floor moves based on seasonal directives, modifying as required based on business trends
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner
• Ensure the store team maintains an organized stockroom for easy product replenishment
• Drive retail performance through disciplined business management for all Ralph Lauren brands
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center
• Provide and demonstrate selling techniques where possible - empower the team

Skills

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement
• Share key learnings and opportunities internally with account partners and leadership
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit
• Build & maintain strong account partnerships & relationships and collaborate continually
• Execute strategies outlined by the leadership team to drive sales growth and profitability
• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines
• Execute floor moves based on seasonal directives, modifying as required based on business trends
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner
• Ensure the store team maintains an organized stockroom for easy product replenishment
• Drive retail performance through disciplined business management for all Ralph Lauren brands
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center
• Provide and demonstrate selling techniques where possible - empower the team
• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude
• Basic computer knowledge and photography skills
• Ability to lift 50 pounds

Qualifications

Must Haves

• Have an understanding of the state of the business including annual volume, best sellers, and in-season trends for your business
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR and margin improvement
• Share key learnings and opportunities internally with account partners and leadership
• Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit
• Build & maintain strong account partnerships & relationships and collaborate continually
• Execute strategies outlined by the leadership team to drive sales growth and profitability
• Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines
• Execute floor moves based on seasonal directives, modifying as required based on business trends
• Ensure the highest maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns
• Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner
• Ensure the store team maintains an organized stockroom for easy product replenishment
• Drive retail performance through disciplined business management for all Ralph Lauren brands
• Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center
• Provide and demonstrate selling techniques where possible - empower the team
• Able to articulate your vision to inspire others, from customers to colleagues
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally
• Strong business acumen; numbers driven
• Motivated, independent self-starter with a professional attitude
• Basic computer knowledge and photography skills
• Ability to lift 50 pounds

Benefits

• Remote position