Recruitment Marketing Specialist

Summary

Regal Rexnord is a global industrial manufacturer providing sustainable solutions for powering, transmitting, and controlling motion. The Recruitment Marketing Specialist supports recruitment marketing programs by managing candidate-facing content, coordinating campaign assets, maintaining employer brand channels, and tracking campaign performance. This early-career role partners with Talent Acquisition, HR, Marketing, and external agencies to attract and engage talent.

Responsibilities

• Maintain a content calendar aligned to talent priorities, hiring campaigns, and employer brand themes
• Draft and update copy for job postings, career site content, campaign landing pages, banners, recruitment marketing campaigns, social media posts, and other candidate-facing materials
• Support storytelling initiatives by highlighting employee experiences, culture, events, and business achievements
• Serve as the first point of contact for recruitment marketing intake requests, ensuring accurate routing, prioritization, and timely follow-ups
• Coordinate the creation of campaign assets with internal partners and external vendors/agencies
• Maintain documentation and templates for consistent brand application across TA
• Partner with the Recruitment Marketing Agency to support campaign setup, targeting, budgeting, and performance tracking
• Assist in launching digital advertising, job board promotions, and social ads
• Monitor campaign performance and recommend improvements to increase reach and candidate engagement
• Support tracking of source effectiveness, audience engagement, and ROI across recruitment marketing channels
• Develop and deliver always-on internal mobility campaigns to raise awareness of career opportunities and support associate growth
• Ensure all recruiting content aligns with employer brand standards
• Develop and deliver ambassador and advocacy strategies to strengthen Regal Rexnord’s internal and external employer brand
• Support initiatives that elevate the employee value proposition (EVP) across digital and offline channels
• Help manage review sites (Glassdoor/Indeed) including response templates and reputation monitoring
• Collaborate with Marketing, Communications, and business units to amplify brand-aligned stories
• Work closely with recruiters to understand talent needs, personas, and job-specific messaging
• Support hiring events, career fairs, and university relations marketing assets
• Provide administrative support for RM platforms, tools, subscriptions, and vendor relationships

Skills

• 1–3 years of experience in recruitment marketing, employer branding, digital marketing, communications, or related field
• Experience supporting employer brand initiatives or recruitment advertising campaigns
• Strong writing, editing, and content creation skills; ability to tailor messaging for different audiences
• Experience with social media platforms
• Basic understanding of digital marketing concepts (SEO, GEO, paid social, targeting, analytics)
• Strong analytical skills, with the ability to measure, interpret and report on performance metrics to inform decision-making and continuous improvement
• Strong organizational skills and the ability to manage multiple requests with varying priorities
• Familiarity with applicant tracking systems, CRM platforms, job distribution tools,  talent marketing tools, or career site CMS (e.g., Workday, Happydance, GR8 People)
• Experience with video editing, graphic design, or visual content tools is a plus
• Understanding of talent personas and candidate journey mapping

Qualifications

Must Haves

• 1–3 years of experience in recruitment marketing, employer branding, digital marketing, communications, or related field
• Experience supporting employer brand initiatives or recruitment advertising campaigns
• Strong writing, editing, and content creation skills; ability to tailor messaging for different audiences
• Experience with social media platforms
• Basic understanding of digital marketing concepts (SEO, GEO, paid social, targeting, analytics)
• Strong analytical skills, with the ability to measure, interpret and report on performance metrics to inform decision-making and continuous improvement
• Strong organizational skills and the ability to manage multiple requests with varying priorities

Nice to Haves

• Familiarity with applicant tracking systems, CRM platforms, job distribution tools,  talent marketing tools, or career site CMS (e.g., Workday, Happydance, GR8 People)
• Experience with video editing, graphic design, or visual content tools is a plus
• Understanding of talent personas and candidate journey mapping

Benefits

• Medical, Dental, Vision and Prescription Drug Coverage
• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
• Paid Time Off and Holidays
• 401k Retirement Plan with Matching Employer Contributions
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Paid Leaves
• Tuition Assistance
• This role can be performed remotely from an approved location, with flexibility based on business needs and applicable requirements.