Brand Marketing & Optimization Manager

Summary

SERVPRO Team Zubricki supports marketing and sales across multiple franchise locations and markets. The Brand & Marketing Optimization Manager develops and executes integrated brand, digital marketing, outreach, AI adoption, and optimization strategies while supporting sales representatives, lead generation, market development, and revenue growth.

Responsibilities

• Maintain consistent SERVPRO Team Zubricki brand standards, messaging, and visual identity across digital, print, media, and other channels
• Develop, create, and oversee marketing materials including graphics, presentations, brochures, flyers, newsletters, social media content, advertisements, videos, podcasts, banners, brag books, and before-and-after features
• Develop and coordinate monthly, quarterly, seasonal, and vertical-specific marketing campaigns that support sales priorities and promote mitigation, construction, large-loss, and other service lines
• Research markets, target audiences, territories, verticals, and competitors and translate findings into actionable marketing and outreach strategies
• Develop and coordinate responsible AI strategies that improve research, content creation, personalization, campaign planning, sales enablement, reporting, and workflow efficiency
• Evaluate and coordinate approved AI tools, establish practical workflows and quality-control standards, and provide training and resources to improve adoption and effectiveness
• Monitor results and ensure AI-assisted work maintains appropriate human review, factual accuracy, brand compliance, confidentiality, and data protection
• Develop and optimize SEO strategies for Team Zubricki websites and web content to improve search visibility, traffic, and lead generation
• Manage the Web-Stages program and establish goals and performance measures with the objective of achieving and maintaining Stage 5, or the current applicable standard, in each market
• Develop and oversee a unified social media strategy across LinkedIn, Facebook, Instagram, YouTube, Google, Yelp, BBB, TikTok, and other relevant platforms
• Manage content calendars, platform standards, team participation, social listening, performance reporting, and approved AI-assisted workflows to improve engagement, visibility, traffic, and lead generation
• Partner with sales representatives, marketing leadership, franchise teams, and other departments to align marketing strategies with sales goals
• Conduct quarterly one-on-one meetings with sales representatives and provide customized marketing tools, content, campaigns, and outreach support based on territory and target verticals
• Develop and improve lead capture, intake, and routing processes across franchise locations
• Support ERP and relationship-building opportunities through Signal, Intent, Engage, and other approved lead-generation tools
• Support call performance tracking through Dialpad, Invoca, or other approved platforms and identify opportunities to improve response times, call handling, and conversion
• Develop and maintain systems for tracking Google reviews by location and, when applicable, by crew chief and project manager. Support initiatives that improve review volume, response quality, and local reputation
• Coordinate with regional marketing resources and local franchises to maximize RAMP funds and franchise partnership opportunities
• Develop promotional-item strategies and coordinate branded materials for sales representatives, client meetings, events, trade shows, conferences, and campaigns
• Support marketing initiatives designed to increase awareness, engagement, customer retention, and lead generation among past residential and commercial customers
• Perform other duties and special projects as assigned by the employer

Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field required; equivalent relevant experience may be considered
• Experience in sales and marketing, preferably within the service industry
• Strong written, verbal, interpersonal, organizational, and customer service skills
• Strong business and financial acumen with a process-driven, results-oriented approach
• Ability to manage multiple markets, projects, priorities, stakeholders, and deadlines
• Experience developing marketing content across digital, print, presentation, video, and social media channels
• Working knowledge of SEO, website performance, social media, digital analytics, review platforms, and current business technologies
• Experience using AI-enabled marketing and productivity tools, with an understanding of appropriate human review and data safeguards
• Ability to analyze performance data, establish meaningful metrics, and identify opportunities for improvement
• Strong collaboration skills and the ability to translate sales needs into effective, on-brand marketing solutions
• Availability to respond to urgent marketing needs outside normal business hours when business conditions require immediate support
• Some travel may be required
• Experience in commercial cleaning and restoration, insurance, property services, or a related industry preferred

Qualifications

Must Haves

• Bachelor's degree in Marketing, Business, Communications, or a related field required; equivalent relevant experience may be considered
• Experience in sales and marketing, preferably within the service industry
• Strong written, verbal, interpersonal, organizational, and customer service skills
• Strong business and financial acumen with a process-driven, results-oriented approach
• Ability to manage multiple markets, projects, priorities, stakeholders, and deadlines
• Experience developing marketing content across digital, print, presentation, video, and social media channels
• Working knowledge of SEO, website performance, social media, digital analytics, review platforms, and current business technologies
• Experience using AI-enabled marketing and productivity tools, with an understanding of appropriate human review and data safeguards
• Ability to analyze performance data, establish meaningful metrics, and identify opportunities for improvement
• Strong collaboration skills and the ability to translate sales needs into effective, on-brand marketing solutions
• Availability to respond to urgent marketing needs outside normal business hours when business conditions require immediate support
• Some travel may be required

Nice to Haves

• Experience in commercial cleaning and restoration, insurance, property services, or a related industry preferred

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance
• Remote work arrangement