Marketing Manager I

Summary

SGS is a global testing, inspection, and certification company focused on sustainability, quality, and integrity. The Marketing Manager I will develop and execute integrated B2B and B2C marketing strategies for testing services, create marketing content and campaigns, manage digital channels, and optimize performance to support lead generation, recruitment, and commercial growth.

Responsibilities

• Develop and execute integrated marketing strategies that drive awareness, demand, and commercial growth for SGS’s testing services
• Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
• Partner with Business Line leaders, lab operations, sales, and global marketing to ensure alignment, consistency, and timely execution
• Create multi channel marketing plans leveraging digital, social, events, email, paid media, and industry partnerships
• Write, edit, and produce high quality marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
• Develop compelling B2B messaging that translates technical testing capabilities into clear value propositions for brand and product teams
• Create B2C content that attracts diverse consumer panelists and communicates the value, safety, and experience of participating in product testing
• Manage and optimize digital channels (website, landing pages, social media, email platforms) to ensure content is accurate, engaging, and conversion focused
• Maintain editorial calendars and ensure a consistent cadence of marketing activity across audiences and business lines
• Build and execute integrated B2B campaigns that support lead generation, brand visibility, and commercial objectives
• Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
• Support product launches, claims testing promotions, seasonal campaigns, and industry events
• Track campaign performance, lead generation, recruitment metrics, and digital engagement; use insights to refine strategy and improve ROI

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
• Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
• Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
• Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment
• Ability to translate complex scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into clear, compelling, customer‑friendly marketing narratives
• Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
• Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment
• Experience supporting trade shows, conferences, and industry events, including booth strategy, collateral development, and lead‑gen follow‑up
• Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global audiences
• Advanced degree or certifications in digital marketing
• Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization

Qualifications

Must Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven ability to develop and execute integrated marketing strategies that support commercial growth, customer acquisition, and brand visibility across B2B and B2C audiences
• Demonstrated experience creating high‑quality marketing content across multiple formats: product sheets, case studies, digital campaigns, social content, sales enablement materials, trade show assets, and customer presentations
• Hands‑on experience with digital marketing channels, including email automation, paid and organic social, SEO/SEM, landing pages, and CRM platforms
• Strong background in cross‑functional collaboration, working closely with Sales, Operations, Laboratory/Technical teams, Regulatory, and global marketing partners to ensure message accuracy and alignment
• Ability to translate complex scientific or technical information (e.g., claims testing, safety assessments, efficacy studies, etc.) into clear, compelling, customer‑friendly marketing narratives
• Strong understanding of claims substantiation, regulatory considerations, and industry trends within cosmetics and personal care
• Experience measuring marketing performance using analytics, dashboards, engagement metrics, and ROI tracking to optimize campaigns
• Strong project management skills with the ability to manage multiple campaigns, deadlines, stakeholders, and priorities in a fast‑paced, matrixed environment
• Experience supporting trade shows, conferences, and industry events, including booth strategy, collateral development, and lead‑gen follow‑up
• Familiarity with global or matrixed organizations and the ability to adapt messaging for regional and global audiences

Nice to Haves

• Advanced degree or certifications in digital marketing
• Experience supporting B2C recruitment campaigns for consumer testing panels, including audience targeting, messaging, and funnel optimization

Benefits

• Medical, dental and vision insurance, life insurance, employee assistance programs.
• 401(k) with company match (immediate vesting upon enrollment).
• Online training courses, virtual and classroom development experiences, tuition reimbursement program
• Paid-time off and family leave