Growth Marketing Manager - LGC Quality Management Tools

Summary

LGC is seeking a commercially minded Growth Marketing Manager to support its Quality Management Tools portfolio marketed through the SeraCare brand. The role develops and executes integrated demand-generation, account-based marketing, product launch, digital, content, and event programs to drive customer acquisition, account growth, engagement, and revenue across life sciences and clinical diagnostics markets.

Responsibilities

• Develop and execute integrated marketing campaigns across digital, email, content, web, social media, and events to generate demand for LGC's SeraCare and QMT products and solutions
• Deliver full-funnel, multichannel programs that support new customer acquisition, strategic account growth, cross-sell, and upsell objectives, including automated nurture streams that move prospects efficiently through the funnel
• Own the marketing roadmap for QMT as a key digital channel for LGC, partnering with digital and commercial teams to improve product discovery, content journeys, search visibility, conversion paths, and the overall customer experience
• Translate complex scientific and quality-management concepts into clear, differentiated messaging for clinical laboratories, IVD assay developers and manufacturers, biopharma organizations, CROs, and proficiency testing providers
• Support high-impact product launches and portfolio initiatives with tailored go-to-market plans developed in close collaboration with Product Management, Sales, and Marketing Communications
• Develop campaigns across key applications, including clinical genomics and NGS, oncology, reproductive health, inherited disease, infectious disease, molecular diagnostics, serology, clinical chemistry, and other laboratory quality-control workflows
• Drive new business and expansion through ABM strategies tailored to priority accounts, customer segments, laboratory workflows, and unmet quality-management needs
• Develop and execute growth plans for the VALIDATE product family, which supports linearity, calibration verification, linear-range verification, and analyzer troubleshooting, and for the Multichem product family, a liquid-ready, third-party consolidated quality-control range supporting clinical chemistry, immunoassay, cardiac, infectious disease, and other laboratory testing disciplines
• Develop and implement organic social media strategies, including reusable LinkedIn content and guidance that enable the wider commercial team to communicate consistently and credibly
• Plan and organize tradeshows, webinars, and industry events, including preparation, promotions, collateral, speaker coordination, and post-event follow-up. Attend at least one to two events per calendar year
• Collaborate with Sales and Product Management to align campaign messaging, targeting, timing, lead follow-up, and success measures with commercial priorities
• Apply a test-and-learn mindset to campaign development, using experimentation and performance data to optimize audiences, messaging, offers, channels, and conversion paths
• Manage campaign-related lead imports and perform initial quality checks to ensure accurate segmentation, routing, attribution, and timely follow-up, partnering with Marketing Operations when system support is required
• Collaborate with regional and distribution teams to support growth through direct and indirect channels, ensuring alignment on positioning, targeting, campaign strategy, and execution
• Develop sales enablement and customer-facing content, including application notes, case studies, webinars, product guides, campaign assets, sell sheets, presentations, and follow-up templates
• Build internal and external networks to gather Voice of Customer insights and identify Key Opinion Leaders who can help shape messaging, reveal unmet needs, and strengthen go-to-market plans
• Monitor and report on campaign and website performance, including engagement, MQLs, pipeline, conversion rates, revenue influence, and ROI, and translate results into clear recommendations
• Use AI, CRM, marketing automation, analytics, and project-management tools to improve targeting, segmentation, content development, execution speed, and operational efficiency

Skills

• Experience in B2B marketing within life sciences, clinical diagnostics, laboratory products, healthcare technology, or another technically complex and regulated market
• Demonstrated experience planning and executing integrated demand-generation campaigns, with a clear understanding of the buyer journey, lead nurturing, ABM, and sales enablement
• Ability to learn and communicate complex scientific products and applications
• Experience managing or contributing to website strategy, content optimization, SEO, and conversion-rate improvement for a product-rich B2B website or e-commerce environment
• Comfort working across a broad portfolio and multiple customer segments while managing several projects, stakeholders, and deadlines simultaneously
• Strong collaboration and communication skills, with experience partnering across Sales, Product Management, Marketing Operations, Digital, and regional teams, specifically liaising with the Ireland Multichem team
• Experience using CRM, marketing automation, analytics, and project-management platforms such as Salesforce, MCAE, Google Analytics, and Asana
• Analytical mindset with the ability to interpret campaign, website, pipeline, and revenue data and translate insights into actionable improvements
• Excellent prioritization skills, sound commercial judgment, and a proactive, solution-focused approach to identifying and acting on the highest-impact opportunities
• Self-starter who thrives in a fast-paced environment and can work independently while remaining aligned with team objectives
• Fluent in English
• Must be East Coast U.S.-based and willing to travel occasionally for meetings, customer engagement, and industry events
• Familiarity with clinical laboratory quality control, linearity and calibration verification, reference materials, molecular diagnostics, NGS, or IVD assay development is strongly preferred

Qualifications

Must Haves

• Experience in B2B marketing within life sciences, clinical diagnostics, laboratory products, healthcare technology, or another technically complex and regulated market
• Demonstrated experience planning and executing integrated demand-generation campaigns, with a clear understanding of the buyer journey, lead nurturing, ABM, and sales enablement
• Ability to learn and communicate complex scientific products and applications
• Experience managing or contributing to website strategy, content optimization, SEO, and conversion-rate improvement for a product-rich B2B website or e-commerce environment
• Comfort working across a broad portfolio and multiple customer segments while managing several projects, stakeholders, and deadlines simultaneously
• Strong collaboration and communication skills, with experience partnering across Sales, Product Management, Marketing Operations, Digital, and regional teams, specifically liaising with the Ireland Multichem team
• Experience using CRM, marketing automation, analytics, and project-management platforms such as Salesforce, MCAE, Google Analytics, and Asana
• Analytical mindset with the ability to interpret campaign, website, pipeline, and revenue data and translate insights into actionable improvements
• Excellent prioritization skills, sound commercial judgment, and a proactive, solution-focused approach to identifying and acting on the highest-impact opportunities
• Self-starter who thrives in a fast-paced environment and can work independently while remaining aligned with team objectives
• Fluent in English
• Must be East Coast U.S.-based and willing to travel occasionally for meetings, customer engagement, and industry events

Nice to Haves

• Familiarity with clinical laboratory quality control, linearity and calibration verification, reference materials, molecular diagnostics, NGS, or IVD assay development is strongly preferred

Benefits

• Remote work arrangement