Content Marketing Specialist

Summary

Siege Media is a growing, remote-first GEO agency seeking a Content Marketing Specialist to deliver high-quality content for clients. The role involves conducting keyword research, writing and optimizing content for SEO and GEO visibility, using AI tools responsibly, collaborating across departments, and assisting with project management and reporting.

Responsibilities

• Conduct keyword research to identify content opportunities for clients
• Write comprehensive articles on a variety of topics with minimal supervision
• Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides
• Demonstrate the ability to implement feedback from editors, clients, and teammates
• Demonstrate understanding of the project lifecycle and ability to collaborate across departments
• Hit client SEO traffic goals month over month by creating content that ranks and/or generates passive links
• Apply GEO best practices to make client content more discoverable by LLMs
• Leverage AI tools to drive productivity across the content workflow while upholding Siege's editorial quality standards
• Help pilot and evaluate new AI tools and workflows for the team, sharing prompts, templates, and best practices that scale agency-wide
• Assist with project management tasks including content scheduling and reporting

Skills

• • 2+ years as a content marketer (ideally published on reputable news sites or industry blogs)
• • A working knowledge of SEO/GEO tools and how they can be used to improve client websites
• • Working familiarity with leading LLMs and AI writing tools, including responsible use that augments human writing and judgment
• • Demonstrated adoption of AI tools to increase productivity and automation across the content workflow
• • Goal-orientated with the ability to set priorities, meet deadlines, and work independently
• • Strong interpersonal skills and the ability to form productive working relationships in a remote environment
• • Strong project management skills, with ability to handle multiple projects while still working effectively
• • 2–4 years experience working in an agency or similar marketing environment
• • B.A. or similar degree in English, journalism, or similar field
• • Experience using Google Workspace, Zoom, Slack, and/or other collaborative productivity tools
• • Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• • Experience collaborating with design teams and giving guidance on design and UX best practices

Qualifications

Must Haves

• • 2+ years as a content marketer (ideally published on reputable news sites or industry blogs)
• • A working knowledge of SEO/GEO tools and how they can be used to improve client websites
• • Working familiarity with leading LLMs and AI writing tools, including responsible use that augments human writing and judgment
• • Demonstrated adoption of AI tools to increase productivity and automation across the content workflow
• • Goal-orientated with the ability to set priorities, meet deadlines, and work independently
• • Strong interpersonal skills and the ability to form productive working relationships in a remote environment
• • Strong project management skills, with ability to handle multiple projects while still working effectively

Nice to Haves

• • 2–4 years experience working in an agency or similar marketing environment
• • B.A. or similar degree in English, journalism, or similar field
• • Experience using Google Workspace, Zoom, Slack, and/or other collaborative productivity tools
• • Understanding of HTML/CSS and comfortable uploading content to WordPress and other similar Content Management Systems
• • Experience collaborating with design teams and giving guidance on design and UX best practices

Benefits

• For United States residents: 100% health, vision and dental benefits
• For United States residents: 50% 401k match up to 6% of your salary
• For United States residents: donation matching
• For United States residents: career development training
• For United States residents: unlimited PTO
• For United States residents: work-from-home equipment
• For United States residents: free pens
• 100% remote