Summary
Skechers, headquartered in Southern California, is seeking an Analyst for Ecommerce Experience to enhance customer engagement and business performance on their digital platforms. This role focuses on data analysis for conversion optimization and collaborates with various teams to improve the online shopping experience.
Responsibilities
- Monitor customer funnel performance across Skechers.com and the mobile app
- Identify trends, friction points, and opportunities to improve conversion and customer engagement
- Support analysis of product performance, promotions, pricing, and customer behavior
- Track and report on key site performance KPIs and business impacts
- Support A/B testing and experimentation initiatives focused on improving conversion and customer experience
- Help develop test hypotheses, success metrics, and reporting
- Partner with Product and UX teams to identify customer pain points and testing opportunities
- Document test learnings and support ongoing optimization efforts
- Analyze customer behavior using tools such as GA4, Quantum Metric, FullStory, or similar platforms
- Identify user experience friction points and engagement trends
- Assist with post-test analysis and recommendations
- Help prepare weekly and monthly business performance updates
- Present insights and recommendations clearly to cross-functional teams
- Support a data-driven decision-making culture across the organization
Skills
- Bachelor's degree in business, analytics, statistics, economics, or related field
- 2–4 years of experience in digital analytics, e-commerce, CRO, or related fields
- Experience with GA4 and digital analytics platforms
- Basic understanding of A/B testing and experimentation principles
- Strong analytical, communication, and organizational skills
- Interest in AI-powered shopping, search, and personalization is a plus
Qualifications
Must Haves
- Bachelor's degree in business, analytics, statistics, economics, or related field
- 2–4 years of experience in digital analytics, e-commerce, CRO, or related fields
- Experience with GA4 and digital analytics platforms
- Basic understanding of A/B testing and experimentation principles
- Strong analytical, communication, and organizational skills
Nice to Haves
- Interest in AI-powered shopping, search, and personalization is a plus