Social Video, Creative Strategist

Summary

Snowball is a YouTube agency that helps major brands develop scalable long-form and short-form video content strategies. The Social Video Creative Strategist will develop and execute short-form content strategies, transform long-form YouTube content into optimized cutdowns, create briefs, guide editors through revisions, and manage creative workflows. The role also supports research, ideation, audience strategy, and broader social video initiatives for clients.

Responsibilities

• Watch and analyze long-form YouTube content to identify the strongest opportunities for short-form cutdowns
• Determine which moments, narratives, hooks, and ideas have the greatest potential to earn attention in a short-form environment
• Decide how long-form content should be curated, reframed, restructured, or optimized for short-form audiences
• Turn those opportunities into clear, actionable creative briefs for editors
• Provide direction around structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization
• Review editor cuts and provide thoughtful, specific creative feedback through multiple rounds of revisions
• Own cutdowns from initial concept through final approval
• Independently manage cutdown workstreams across one or more clients
• Continuously improve the work based on creative learnings, performance, and audience behavior
• Research short-form trends, formats, creators, competitors, brands, and emerging audience behaviors
• Source relevant examples and references to inspire client work
• Study why certain pieces of content earn attention and translate those insights into actionable creative decisions
• Contribute to the development of original short-form content strategies
• Generate concepts, formats, series ideas, and creative territories for brands
• Think creatively about how brands can earn attention organically across social platforms
• Help translate broader brand and channel goals into social-first creative
• Partner with senior strategists on broader content and audience strategy
• Take increasing ownership of original strategy as you demonstrate strong creative judgment
• Manage your assignments and creative workflows in Asana
• Coordinate with editors and creators to keep work moving
• Track deliverables, timelines, revisions, and outstanding feedback across multiple pieces of content
• Follow up proactively when something is at risk of slipping
• Ensure creators and editors have what they need and are delivering against agreed timelines
• Keep briefs, edits, feedback, and final deliverables organized and accounted for
• Flag problems early and help solve them rather than waiting for someone else to step in
• Balance creative quality with the volume and speed required across a growing short-form slate
• Take ownership of the work from assignment through completion

Skills

• 3+ years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related field
• Experience developing or shaping content for platforms such as TikTok, Instagram Reels, and YouTube Shorts
• Strong understanding of hooks, pacing, storytelling, retention, and what earns audience attention
• Experience reviewing videos and giving clear, actionable creative feedback to editors
• Ability to look at long-form content and identify the moments with the strongest short-form potential
• Experience developing creative briefs and translating strategic thinking into execution
• Experience contributing to original social content ideas, formats, or strategies
• Strong awareness of creators, internet culture, social platforms, and evolving content behaviors
• Ability to articulate •why• you believe a creative decision will work rather than relying exclusively on instinct
• Strong organizational skills and the ability to manage multiple assets and workstreams simultaneously
• Comfort with Google Sheets, Excel, or similar tools for organizing information and workflows
• Strong written and verbal communication skills
• Comfort operating independently in a fast-moving remote environment
• Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, and what could make the next version stronger
• High agency. You don't wait around for perfect instructions. You identify what needs to happen and move it forward
• A fast learner. You can understand a new framework quickly, incorporate feedback, and demonstrate that learning in your next round of work
• Low ego. You bring a point of view, but you're willing to challenge your assumptions and learn a different approach when it makes the work better
• Highly organized. You're capable of managing a large volume of assets, revisions, editors, creators, and deadlines without things falling through the cracks
• A strong problem solver. When something isn't working, your instinct is to understand why and find a solution
• Creative and analytical. You can generate ideas while also breaking content down to understand the mechanics behind why it works
• Reliable. You follow through, communicate clearly, and take responsibility for getting work across the finish line
• Genuinely obsessed with content. You're interested in the creators, formats, platforms, behaviors, and cultural shifts shaping what people watch
• Experience at a creator studio, creative agency, social agency, media company, or brand content team
• Experience developing content for major brands or high-profile creators
• Experience owning a short-form content stream or channel
• Experience turning long-form content into high-performing short-form content
• Experience working directly with editors and creators
• Experience reviewing performance data and applying those learnings to future creative
• Experience working directly with clients
• Personal content creation experience combined with an interest in the strategy behind the content

Qualifications

Must Haves

• 3+ years of experience in social video, short-form content strategy, creative strategy, branded content, creator media, or a closely related field
• Experience developing or shaping content for platforms such as TikTok, Instagram Reels, and YouTube Shorts
• Strong understanding of hooks, pacing, storytelling, retention, and what earns audience attention
• Experience reviewing videos and giving clear, actionable creative feedback to editors
• Ability to look at long-form content and identify the moments with the strongest short-form potential
• Experience developing creative briefs and translating strategic thinking into execution
• Experience contributing to original social content ideas, formats, or strategies
• Strong awareness of creators, internet culture, social platforms, and evolving content behaviors
• Ability to articulate •why• you believe a creative decision will work rather than relying exclusively on instinct
• Strong organizational skills and the ability to manage multiple assets and workstreams simultaneously
• Comfort with Google Sheets, Excel, or similar tools for organizing information and workflows
• Strong written and verbal communication skills
• Comfort operating independently in a fast-moving remote environment
• Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, and what could make the next version stronger
• High agency. You don't wait around for perfect instructions. You identify what needs to happen and move it forward
• A fast learner. You can understand a new framework quickly, incorporate feedback, and demonstrate that learning in your next round of work
• Low ego. You bring a point of view, but you're willing to challenge your assumptions and learn a different approach when it makes the work better
• Highly organized. You're capable of managing a large volume of assets, revisions, editors, creators, and deadlines without things falling through the cracks
• A strong problem solver. When something isn't working, your instinct is to understand why and find a solution
• Creative and analytical. You can generate ideas while also breaking content down to understand the mechanics behind why it works
• Reliable. You follow through, communicate clearly, and take responsibility for getting work across the finish line
• Genuinely obsessed with content. You're interested in the creators, formats, platforms, behaviors, and cultural shifts shaping what people watch

Nice to Haves

• Experience at a creator studio, creative agency, social agency, media company, or brand content team
• Experience developing content for major brands or high-profile creators
• Experience owning a short-form content stream or channel
• Experience turning long-form content into high-performing short-form content
• Experience working directly with editors and creators
• Experience reviewing performance data and applying those learnings to future creative
• Experience working directly with clients
• Personal content creation experience combined with an interest in the strategy behind the content

Benefits

• Health & vision benefits
• 401(k) for eligible US employees
• Fully remote
• Direct mentorship and collaboration with Snowball's senior creative strategy team
• Significant opportunity to grow into broader creative strategy and client ownership
• Ground-floor opportunity at a fast-growing company