Social Video, Jr. Creative Strategist

Summary

Snowball is a YouTube agency that helps major brands develop creative and content programming for YouTube and social platforms. The Junior Creative Strategist will identify opportunities to turn long-form videos into strategically optimized short-form content, create creative briefs, collaborate with editors, and progressively take ownership of broader creative strategy and client work.

Responsibilities

• Watch and analyze long-form YouTube content to identify the strongest opportunities for short-form cutdowns
• Determine which moments, narratives, hooks, and ideas are most likely to earn attention in a short-form environment
• Turn those opportunities into clear, actionable creative briefs for editors
• Provide direction around structure, hooks, pacing, storytelling, framing, and short-form optimization
• Review editor cuts and give thoughtful, specific feedback through multiple rounds of revisions
• Own cutdowns from initial concept through near-final approval
• Develop enough strategic judgment over time to independently run the cutdown process for individual clients
• Research short-form trends, formats, creators, competitors, and emerging audience behaviors
• Source relevant examples and references to inspire client work
• Study why certain pieces of content earn attention and translate those insights into actionable creative decisions
• Support the development of original short-form content strategies
• Contribute ideas for how brands can grow attention organically across social platforms
• Gradually take on broader creative strategy and original content development as you grow in the role
• Manage your assignments and creative workflows in Asana
• Coordinate with editors and creators to keep work moving
• Track deliverables, timelines, revisions, and outstanding feedback
• Follow up proactively when something is at risk of slipping
• Make sure briefs, edits, feedback, and final deliverables are organized and accounted for
• Take ownership of the work rather than waiting for someone else to tell you what needs attention

Skills

• Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, or why an audience behaves the way it does
• A fast learner. You can absorb a new framework, apply feedback quickly

Qualifications

Must Haves

• Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, or why an audience behaves the way it does
• A fast learner. You can absorb a new framework, apply feedback quickly

Benefits

• Health & vision benefits
• 401(k) for eligible US employees
• Fully remote
• Direct mentorship from Snowball's senior creative strategy team
• Significant opportunity to grow into broader creative strategy, research, and client ownership
• Ground-floor opportunity at a fast-growing company