TikTok Shop Content Strategist

Summary

Spotlight Media is a TikTok Shop Partner agency focused on helping brands grow through social commerce. The TikTok Shop Content Strategist will develop insight-driven creative strategies, concepts, testing frameworks, and briefs for short-form TikTok content across multiple brands and product categories. The role also involves trend research, performance analysis, and collaboration with clients, creators, and internal teams to drive engagement and sales.

Responsibilities

• Develop creative strategies for TikTok Shop brands based on the product, target consumer, competitive landscape, and current TikTok environment
• Deeply understand our clients' products, their differentiators, their customers, and the problems their products solve
• Identify the intersection between brand positioning, consumer psychology, TikTok culture, and commerce
• Develop creative concepts designed specifically for short-form TikTok content
• Translate business objectives and product benefits into compelling content ideas
• Identify opportunities to make products culturally relevant and native to TikTok
• Develop creative frameworks that can be adapted and scaled across multiple pieces of content
• Continuously research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns
• Understand broader U.S. consumer trends and cultural conversations and identify how they may create opportunities for our clients
• Develop creative testing strategies to determine what concepts, hooks, messages, formats, and angles resonate with consumers
• Create multiple creative variations around a single product or consumer insight
• Develop hypotheses around why certain creative concepts should perform
• Analyze creative performance and use the results to inform future concepts
• Identify winning creative patterns and determine how they can be iterated, scaled, or repurposed
• Help establish repeatable creative testing frameworks across client accounts
• Balance creative originality with performance and commercial objectives
• Develop clear, actionable creative briefs for creators, editors, production teams, and other creative partners
• Translate strategic insights into specific creative direction
• Provide creators with strong hooks, concepts, talking points, story structures, CTAs, product angles, and executional guidance
• Ensure creative briefs give creators enough direction to execute successfully without making the content feel overly scripted or inauthentic
• Continuously improve the quality and effectiveness of Spotlight's creative briefing process
• Generate a high volume of original, strategically relevant content concepts
• Develop concepts that can be translated into compelling short-form videos
• Think beyond traditional product demonstrations and develop entertaining, educational, emotional, relatable, surprising, or culturally relevant concepts
• Create strong opening hooks designed to capture attention in the first few seconds
• Develop different creative angles for different consumer personas and purchase motivations
• Identify ways to communicate product benefits without making content feel like a traditional advertisement
• Develop concepts specifically designed to drive TikTok Shop actions such as product discovery, engagement, clicks, and purchases
• Stay deeply immersed in TikTok and understand what is currently working on the platform
• Monitor emerging trends before they become oversaturated
• Identify trends that are appropriate for specific brands and products rather than blindly chasing viral formats
• Understand U.S. consumer culture, behaviors, conversations, and emerging interests
• Identify cultural moments and trends that can be leveraged for timely content
• Maintain a strong understanding of TikTok-native storytelling and what makes content feel authentic to the platform
• Regularly bring new creative inspiration and ideas to the team
• Partner closely with Account Managers, Creator Managers, clients, and creators to develop effective content strategies
• Participate in client strategy discussions and contribute creative recommendations
• Help educate internal teams on emerging TikTok trends and creative opportunities
• Communicate creative ideas clearly and persuasively
• Take feedback and iterate quickly without losing the strategic intent behind the concept
• Work across multiple brands and categories while maintaining a deep understanding of each client's unique positioning and audience
• Develop creative strategies that are specific to each brand and consumer
• Generate compelling and differentiated content concepts
• Create clear, actionable creative briefs
• Help creators understand not just •what• to create, but •why• the concept should work
• Build and execute creative testing frameworks
• Identify winning creative angles and develop iterations around them
• Stay ahead of TikTok trends and emerging cultural opportunities
• Increase the quality, consistency, and volume of creative ideas across Spotlight's client portfolio
• Connect creative decisions to measurable performance
• Help Spotlight develop a repeatable but continually evolving approach to TikTok Shop creative strategy

Skills

• • 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field
• • Strong understanding of TikTok and short-form video content
• • Demonstrated ability to develop original creative concepts for social media
• • Strong understanding of what makes content engaging in the first few seconds
• • Excellent written and verbal communication skills
• • Strong understanding of consumer behavior and how consumers make purchasing decisions
• • Ability to understand a product quickly and identify compelling consumer-facing benefits and angles
• • Ability to turn strategic insights into actionable creative concepts and briefs
• • Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular
• • Highly organized and able to manage multiple brands and creative initiatives simultaneously
• • Comfortable working in a fast-paced, high-accountability environment
• • Direct experience creating or strategizing TikTok content
• • Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce
• • Experience working with creators or influencers
• • Experience developing creative briefs for short-form video
• • Experience with creative testing and performance marketing
• • Experience working with consumer brands
• • Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories
• • Strong understanding of U.S. consumer trends and culture
• • Experience using TikTok Shop or other social commerce platforms
• • Experience analyzing content performance and using data to inform creative decisions
• • Portfolio of creative strategy, campaigns, concepts, briefs, or content examples

Qualifications

Must Haves

• • 3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field
• • Strong understanding of TikTok and short-form video content
• • Demonstrated ability to develop original creative concepts for social media
• • Strong understanding of what makes content engaging in the first few seconds
• • Excellent written and verbal communication skills
• • Strong understanding of consumer behavior and how consumers make purchasing decisions
• • Ability to understand a product quickly and identify compelling consumer-facing benefits and angles
• • Ability to turn strategic insights into actionable creative concepts and briefs
• • Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular
• • Highly organized and able to manage multiple brands and creative initiatives simultaneously
• • Comfortable working in a fast-paced, high-accountability environment

Nice to Haves

• • Direct experience creating or strategizing TikTok content
• • Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce
• • Experience working with creators or influencers
• • Experience developing creative briefs for short-form video
• • Experience with creative testing and performance marketing
• • Experience working with consumer brands
• • Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories
• • Strong understanding of U.S. consumer trends and culture
• • Experience using TikTok Shop or other social commerce platforms
• • Experience analyzing content performance and using data to inform creative decisions
• • Portfolio of creative strategy, campaigns, concepts, briefs, or content examples

Benefits

• Remote work environment
• Opportunity to work with recognizable consumer brands
• Exposure to a wide variety of products, categories, and audiences
• Significant autonomy and ownership
• Fast-paced, entrepreneurial culture
• Opportunity to help shape Spotlight's creative strategy and processes
• Direct exposure to the rapidly evolving world of TikTok Shop and social commerce
• Medical, Dental, Vision and 401k.
• Take it as you need it PTO after 90 days.