Creative Copywriter

Summary

Stream Companies is a full-service, integrated advertising agency serving brands through strategic planning, creative development, media, digital, and production services. The Creative Copywriter develops compelling, on-brand copy and multi-channel creative for primarily automotive clients, researches industry trends, coordinates with internal teams, and ensures projects are delivered on time and according to client expectations.

Responsibilities

• Write compelling, error-free content that aligns with client expectations and strategies
• Develop engaging, on-brand copy across a broad range of mediums, including but not limited to:
• Direct Mail
• Shoot-Based Scripts (From Scratch & Repurposed)
• Radio Scripts
• Live Reads
• USP/Taglines
• Landing Page Copy
• Branded Marketing Copy
• Creative Brainstorming
• Social Media Shoot Concepts
• Choose/Create Quarterly Concepts for Clients
• Obtain VO from ElevenLabs as required by the process
• Research industry trends, terminology, and competitive landscape to demonstrate subject-matter expertise in your writing
• Ensure projects are delivered on time and in line with the clients’ brands & expectations
• Responsible for coordinating props with production team
• Strong communication with team, account managers, editors, and client services to ensure we hit our flight dates
• Make sure all scripts are submitted to pre-production on time, if applicable
• Utilize project management system proficiently and keep all project statuses up-to-date
• Help perform the Senior Copywriter role in their absence (proof, manage out of office list)
• Adhere to processes and procedures set forth by the Creative Leadership Team
• Understand & utilize project management system to document all work and proofs
• Communicate clearly and adhere to Stream’s 1-hour response policy
• Take direction and feedback from management
• Understand automotive compliance guidelines and regulations on creative execution
• Attend monthly creative department meeting & weekly town hall

Skills

• Bachelor's Degree in Marketing, Media, Journalism, Newspaper, or related field
• 2+ years of experience in copywriting at an advertising agency, media company or high-profile brand
• Up to date on the latest marketing trends
• Professional, dependable, strong work ethic, detail-oriented, self-motivated
• A visual thinker – envision copy on the page or screen, understand scanability and information hierarchy
• Stay informed of current client & manufacturer campaigns and assist in the coordination of necessary content across multiple pieces
• An eye for detail and a dedication to quality
• Approaches problem solving proactively and in a professional manner
• Work well under deadlines & perform multiple tasks simultaneously
• Self-motivated with a high level of initiative and follow-through
• Experience taking ideas and solutions from concept to implementation in a way that motivates consumers to fall in love with a brand, product, or idea
• Conceptual mind able to collaborate with marketing teams, creative teams, and clients
• Proven strength contributing to the creative process and providing strategic solutions
• Finds a way continue to be creative & innovative in our regulated industry – strive for atypical automotive advertising concepts
• Experience in automotive a plus

Qualifications

Must Haves

• Bachelor's Degree in Marketing, Media, Journalism, Newspaper, or related field
• 2+ years of experience in copywriting at an advertising agency, media company or high-profile brand
• Up to date on the latest marketing trends
• Professional, dependable, strong work ethic, detail-oriented, self-motivated
• A visual thinker – envision copy on the page or screen, understand scanability and information hierarchy
• Stay informed of current client & manufacturer campaigns and assist in the coordination of necessary content across multiple pieces
• An eye for detail and a dedication to quality
• Approaches problem solving proactively and in a professional manner
• Work well under deadlines & perform multiple tasks simultaneously
• Self-motivated with a high level of initiative and follow-through
• Experience taking ideas and solutions from concept to implementation in a way that motivates consumers to fall in love with a brand, product, or idea
• Conceptual mind able to collaborate with marketing teams, creative teams, and clients
• Proven strength contributing to the creative process and providing strategic solutions
• Finds a way continue to be creative & innovative in our regulated industry – strive for atypical automotive advertising concepts

Nice to Haves

• Experience in automotive a plus