Copywriter

Summary

Kaplan is a global education and technology company focused on education and professional advancement. The Copywriter conceptualizes and executes marketing materials and promotional copy across print, web, email, digital, video, and social media, while collaborating with creative teams and stakeholders to meet marketing objectives and deadlines.

Responsibilities

• Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
• Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
• Studies products and services to understand key selling features that promote the brand
• Manages work and communicates about project status in team meetings and project management software
• Participates and contributes to brainstorming sessions
• Interacts with stakeholders to discuss their needs and objectives, and helps solve creative challenges
• Presents concepts to internal team in an engaging and effective way
• Utilizes a library of reference materials to ensure accuracy of all claims
• Organizes workload and exercises efficient time management to meet multiple deadlines on time

Skills

• Bachelor's Degree with a focus in Journalism, Marketing, or Communications
• 3+ years of experience
• Ability to execute for all media platforms
• Excellent written communication, editing and proofreading skills
• Conceptual thinker with a diverse writing and creative style
• Demonstrates a solid understanding of branding and product marketing
• Strong organizational skills
• Commanding presentations skills
• Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities
• Familiarity with Asana project management system a plus

Qualifications

Must Haves

• Bachelor's Degree with a focus in Journalism, Marketing, or Communications
• 3+ years of experience
• Ability to execute for all media platforms
• Excellent written communication, editing and proofreading skills
• Conceptual thinker with a diverse writing and creative style
• Demonstrates a solid understanding of branding and product marketing
• Strong organizational skills
• Commanding presentations skills
• Flexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities

Nice to Haves

• Familiarity with Asana project management system a plus

Benefits

• Remote work provides a flexible work/life balance
• Automatically enrolled in The Company Contribution Plan with an 8-10% annual company contribution based on tenure
• The Gift of Knowledge Program provides tuition assistance and substantial discounts for employees and close family members
• Comprehensive health benefits with new hire eligibility starting on day 1 of employment
• Generous Paid Time Off, including paid holidays, vacation, personal, and sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day