Social Media Manager

Summary

SwimOutlet.com is an online specialty retailer for swimming and water sports. The Social Media Manager will own the company’s organic social presence and produce social and paid social creative across video, UGC, motion graphics, and static formats. The role also manages the ambassador program, community engagement, channel strategy, creative testing, performance reporting, and brand voice.

Responsibilities

• Make the work. You are our primary producer of social and paid social creative across short-form video, UGC, motion graphics and statics
• Shoot and edit on demand and on location, including on a pool deck and at meets, around launches and campaign moments
• Produce a consistent pipeline of testable creative for Meta and our other paid social channels, agreeing weekly with the CMO on what to make next
• Direct and produce UGC through our ambassador roster and creator network
• Publish and schedule across our channels. This is a hands-on role and posting is part of it
• Repurpose what we already have into new formats and placements: cutting longer footage into shorts, reworking UGC into paid ads, adapting statics across surfaces
• Use our internal designers, the digital media team and external freelancers to extend your capacity. They support the output, you own it
• Use AI tools wherever they genuinely speed things up: ideation, scripting, editing, and image or video generation
• Own SwimOutlet's and our private label Sporti's organic social presence end to end across prioritized channels: Facebook, Instagram, TikTok, YouTube Shorts
• Run a full audit of our branded social channels in your first 60 days and recommend what to prioritize, maintain or sunset
• Operate those channels to a high standard: planning, production, publishing, community management and performance tracking
• Manage Tolstoy shoppable video for on-site and retention relevance
• Lead creative ideation and testing for paid social: hooks, angles, copy, formats
• Meet weekly with the CMO to review paid creative performance and agree what to produce more of
• Own creative-side performance analysis: CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate and outbound CTR
• Turn that analysis into clear calls on which angles and formats to double down on
• Run the ambassador program as a measurable channel, including UGC and influencer sourcing within it
• Recruit, brief, track output and evaluate ROI per ambassador, and refine the roster toward the highest-value partners
• Manage community engagement across DMs, comments and tagged content
• Escalate anything sensitive on PR, CX or legal with good judgement about what needs to come to the CMO
• Keep a clear feed of prioritization inputs from the buying and planning teams so social reflects business priorities
• Surface priority products, launches and promotional moments through our existing marketing meetings
• Present weekly on organic performance: followers, reach, engagement rate and content-level standouts
• Identify what is working organically and apply it to paid where relevant
• Stay current on platform changes across TikTok, Reels, Threads, YouTube Shorts and whatever comes next. Be on top of trends of styles of content. Must be very open minded, creative and look at trends outside of the immediate swimming world, to identify opportunities across broader DTC industries
• Monitor competitors and category trends in swim and adjacent DTC
• Be our in-house voice on what is working on social right now
• Steward SwimOutlet's voice and tone across organic, paid social and community
• Maintain a lightweight voice reference so consistency holds as output scales

Skills

• A competitive swimming background. You know the sport from the inside, you have current access to a pool deck, coaches and swimmers, and our audience can tell immediately when content is made by someone who does not
• You make the work yourself. You shoot, edit, cut motion graphics and design statics to a standard we are happy to put paid spend behind. This is the single most important thing on this list
• 3 or more years owning organic social for a consumer brand or retailer as the person accountable for it. Agency, student organization and club accounts count toward craft, not toward this bar
• You have run a content calendar, a production schedule and cross-functional stakeholders on your own
• Comfortable producing on location. On a pool deck, at a meet, early, not only at a desk
• Fluent in whichever production tools you prefer, whether that is Premiere, After Effects, CapCut, Figma or Canva. We care about the output, not the logo on the software
• Community management judgement, including knowing what to escalate
• Comfort with performance data. You know what a hook rate is and why it matters
• Demonstrated experience creating paid social content that generated measurable business results. Candidates should be prepared to discuss relevant examples, performance metrics, and their individual contributions. Please do not provide confidential or proprietary information from a current or former employer
• Experience managing an ambassador, creator, or influencer program, with direct accountability for deliverables, performance, and results
• Demonstrated ability to manage competing priorities independently, communicate effectively with executive stakeholders, and proactively identify and resolve issues with limited supervision
• Working fluency with AI tools for content production is a plus, not a requirement

Qualifications

Must Haves

• A competitive swimming background. You know the sport from the inside, you have current access to a pool deck, coaches and swimmers, and our audience can tell immediately when content is made by someone who does not
• You make the work yourself. You shoot, edit, cut motion graphics and design statics to a standard we are happy to put paid spend behind. This is the single most important thing on this list
• 3 or more years owning organic social for a consumer brand or retailer as the person accountable for it. Agency, student organization and club accounts count toward craft, not toward this bar
• You have run a content calendar, a production schedule and cross-functional stakeholders on your own
• Comfortable producing on location. On a pool deck, at a meet, early, not only at a desk
• Fluent in whichever production tools you prefer, whether that is Premiere, After Effects, CapCut, Figma or Canva. We care about the output, not the logo on the software
• Community management judgement, including knowing what to escalate
• Comfort with performance data. You know what a hook rate is and why it matters
• Demonstrated experience creating paid social content that generated measurable business results. Candidates should be prepared to discuss relevant examples, performance metrics, and their individual contributions. Please do not provide confidential or proprietary information from a current or former employer
• Experience managing an ambassador, creator, or influencer program, with direct accountability for deliverables, performance, and results
• Demonstrated ability to manage competing priorities independently, communicate effectively with executive stakeholders, and proactively identify and resolve issues with limited supervision

Nice to Haves

• Working fluency with AI tools for content production is a plus, not a requirement

Benefits

• Health, dental, and vision coverage.
• 401(k) with company match.
• Paid time off and holidays.
• Generous employee discount on SwimOutlet products.
• Home-office / remote-work support and covered business travel.