Marketing Coordinator

Summary

Tailwind Group is an owner and manager of off-campus student housing seeking a Marketing Coordinator to support corporate and property marketing initiatives. The role focuses on content creation, short-form video editing, presentation design, event coordination, performance analysis, communications, and administrative support across multiple brands and stakeholders.

Responsibilities

• Create and coordinate content for Tailwind Group and property social media accounts, including Instagram, Facebook, TikTok, and LinkedIn
• Produce polished short-form videos using original or provided footage, B-roll, and creative direction
• Edit property, event, corporate, talking-head, and executive content using strong hooks, pacing, storytelling, captions, graphics, music, and sound effects
• Create engaging content that feels natural to each property and umbrella corporate brand
• Manage select content calendars, campaigns, and social media projects from concept through execution
• Create on-brand templates, graphics, presentations, and marketing materials using Canva, CapCut, PowerPoint, etc
• Review marketing materials and social content for accuracy, quality, and brand consistency
• Organize and support maintaining brand templates, photography, video footage, digital assets, and shared marketing resources
• Support ambassador programs, campus activations, resident engagement, community partnerships, and other brand experience initiatives
• Create, format, edit, and quality-check PowerPoint and Canva presentations for company leaders and departments
• Translate content, data, and leadership direction into polished, clear, and visually engaging presentations
• Proofread presentations, communications, and marketing materials for accuracy, grammar, formatting, and brand consistency
• Support internal communications, company announcements, awards submissions, and other corporate content as assigned
• Support company meetings, conferences, training programs, employee events, resident activations, and property events from planning through post-event follow-up
• Help develop event objectives, audiences, timelines, marketing plans, budgets, and measures of success
• Support coordination of registration, attendee communications, vendors, sponsors, signage, supplies, shipping, collateral, setup, and other event logistics
• Prepare event timelines, run-of-show documents, presentations, checklists, name badges, and supporting materials as applicable
• Collaborate with internal teams and external partners to ensure events align with business goals and brand standards
• Provide onsite support, including guest experience, vendor coordination, presentation management, content capture, and real-time problem-solving
• Research industry events, conferences, partnerships, and activation opportunities relevant to company goals
• Gather feedback and performance data to evaluate event impact and recommend improvements
• Coordinate meetings, agendas, notes, project trackers, follow-up items, and department deadlines
• Support vendor documentation, invoice coordination, budget tracking, ordering, and branded merchandise inventory
• Track content, campaign, event, and engagement performance and identify opportunities for improvement
• Perform other duties as directed by the Brand Experience Manager and Graphic Design Manager

Skills

• Associate or bachelor's degree in marketing, communications, graphic design, event management, or a related field preferred
• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred
• Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred
• Student housing, multifamily, hospitality, or real estate experience is a plus
• Strong short-form video editing skills with an understanding of hooks, pacing, storytelling, audience retention, and platform-specific best practices
• Proficiency in Canva and CapCut required
• Experience with Adobe Creative Suite preferred
• Working knowledge of Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms
• Proficiency in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications
• Strong visual judgment and the ability to maintain consistency across multiple brands and audiences
• Excellent organization and project management skills with the ability to balance multiple deadlines and stakeholders
• Strong written communication, proofreading, and professional correspondence skills
• Ability to take initiative, incorporate feedback, solve problems, and consistently follow projects through to completion
• Ability to analyze basic performance data and identify opportunities for improvement
• Remote applicants must reside in state where Tailwind Group currently operates
• Only candidates who reside in one of the following states will be considered: Alabama, Arkansas, Colorado, Florida, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Dakota, Tennessee, Texas, or West Virginia
• Applicants should submit a portfolio or examples of short-form video, social media, presentation, event, or other relevant creative work as a part of their application
• Applications submitted without work examples will not be considered
• Associate or bachelor's degree in marketing, communications, graphic design, event management, or a related field preferred
• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred
• Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred
• Student housing, multifamily, hospitality, or real estate experience is a plus
• Experience with Adobe Creative Suite preferred

Qualifications

Must Haves

• Associate or bachelor's degree in marketing, communications, graphic design, event management, or a related field preferred
• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred
• Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred
• Student housing, multifamily, hospitality, or real estate experience is a plus
• Strong short-form video editing skills with an understanding of hooks, pacing, storytelling, audience retention, and platform-specific best practices
• Proficiency in Canva and CapCut required
• experience with Adobe Creative Suite preferred
• Working knowledge of Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms
• Proficiency in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications
• Strong visual judgment and the ability to maintain consistency across multiple brands and audiences
• Excellent organization and project management skills with the ability to balance multiple deadlines and stakeholders
• Strong written communication, proofreading, and professional correspondence skills
• Ability to take initiative, incorporate feedback, solve problems, and consistently follow projects through to completion
• Ability to analyze basic performance data and identify opportunities for improvement
• Remote applicants must reside in state where Tailwind Group currently operates
• Only candidates who reside in one of the following states will be considered: Alabama, Arkansas, Colorado, Florida, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Dakota, Tennessee, Texas, or West Virginia
• Applicants should submit a portfolio or examples of short-form video, social media, presentation, event, or other relevant creative work as a part of their application
• Applications submitted without work examples will not be considered

Nice to Haves

• Associate or bachelor's degree in marketing, communications, graphic design, event management, or a related field preferred
• One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred
• Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred
• Student housing, multifamily, hospitality, or real estate experience is a plus
• experience with Adobe Creative Suite preferred

Benefits

• Medical, Dental, & Vision Insurance for employees and their families
• Vacation & Sick Leave + 12 Paid Holidays
• 401(k) with company matching
• On-the-job training and career development
• Paid Parental Leave
• Bonus potential
• This position can be performed in office at our Mankato or Excelsior, MN, offices, or in a remote setting.