Coordinator I, Program Marketing

Summary

Innovas is a government innovation company supporting NSTXL activities and mission-critical technology advancement. The Coordinator I, Program Marketing, develops and implements full life-cycle marketing campaigns for OTA opportunities and supports related events through communications, logistics, technical setup, outreach, reporting, and campaign optimization.

Responsibilities

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities
• Set up the technical build for each campaign and help manage the MarTech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists
• Build opportunity target lists from SBIR/GovWin or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in HubSpot
• Help with customer success by answering all incoming questions from customers and prospects
• Keep tasks updated in Monday.com and assist the Program Marketing leads with their cascaded needs
• Create, manage, and support OTA events such as virtual and/or in-person webinars, tradeshows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events
• Attend project-specific events on behalf of OTAs to ensure event needs and logistics are met
• Support all marketing tactics as stated in the OTA SOWs
• Assist with reporting metrics that will be presented back to government customers
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance
• Engage and build strong relationships with members and potential members at events
• Other duties as assigned

Skills

• Bachelor's degree in communication, marketing or equivalent education/experience
• 1+ years of relevant experience working in a marketing or communications role
• Strong organizational skills and work ethic with an unwavering sense of integrity
• Dependable and deadline oriented, with exemplary attention to detail
• Ability to work independently and extremely well with others to ensure strong relationships with our internal and external team members
• Technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently is required
• Self-motivated and team-oriented, willing to jump in and help when needed on projects
• Ability to take feedback, change direction when needed, and unafraid to ask questions
• Enthusiasm for our mission and vision
• Knowledge of various marketing technology tools and concepts e.g. marketing automation platforms (HubSpot), CMS (Wordpress), CRM (Salesforce), design (Adobe Creative and Canva), and digital advertising (LinkedIn, Google, Rollworks)

Qualifications

Must Haves

• Bachelor's degree in communication, marketing or equivalent education/experience
• 1+ years of relevant experience working in a marketing or communications role
• Strong organizational skills and work ethic with an unwavering sense of integrity
• Dependable and deadline oriented, with exemplary attention to detail
• Ability to work independently and extremely well with others to ensure strong relationships with our internal and external team members
• Technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently is required
• Self-motivated and team-oriented, willing to jump in and help when needed on projects
• Ability to take feedback, change direction when needed, and unafraid to ask questions
• Enthusiasm for our mission and vision

Nice to Haves

• Knowledge of various marketing technology tools and concepts e.g. marketing automation platforms (HubSpot), CMS (Wordpress), CRM (Salesforce), design (Adobe Creative and Canva), and digital advertising (LinkedIn, Google, Rollworks)

Benefits

• Medical, dental, and vision insurance – company pays 92% of premiums for individual coverage and 71% of premiums for family coverage
• 401(k) with employer match
• Paid sick leave, 11 floating holidays and generous PTO
• Basic Life & AD&D policy company paid
• Flexible & remote work structure
• Wellness plan
• Mental health support
• Community sponsorships
• Donation matching
• Professional development