Marketing Operations Manager

Summary

Terra is a digital marketing and creative agency that helps organizations deliver digital projects, online experiences, content, and marketing strategies. The Marketing Operations Manager will build and launch multichannel campaigns, manage CRM and marketing technology implementations, troubleshoot attribution and data issues, and develop dashboards and reports to measure campaign performance. The role also involves coordinating with clients, maintaining data integrity, and identifying opportunities to improve marketing tools and processes.

Responsibilities

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc)
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data
• Set up and launch email, social, paid, and organic marketing campaigns for clients
• Provide timely updates on campaign progress during internal and client-facing calls
• Coordinate campaigns and gather client feedback via Slack and email
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach
• Other digital marketing tasks, as assigned

Skills

• You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor
• You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers
• You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation
• You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua)
• You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau)
• You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together
• You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals
• Your instinct is to take the initiative and solve problems as they arise
• Agency experience is strongly preferred

Qualifications

Must Haves

• You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor
• You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers
• You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation
• You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua)
• You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau)
• You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together
• You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals
• Your instinct is to take the initiative and solve problems as they arise

Nice to Haves

• Agency experience is strongly preferred

Benefits

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company-funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Mostly remote work setup
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work-from-home equipment
• Monthly team bonding sessions / happy hours
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day