Category User Growth Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Summary

TikTok is the leading destination for short-form mobile video, and they are seeking a Category User Growth Project Intern to support their US operation. The role involves conducting data-driven analyses to identify user growth opportunities and collaborating with various teams to enhance TikTok's e-commerce platform.

Responsibilities

• Support user growth strategy by conducting data-driven analyses and identifying actionable business opportunities
• Analyze user lifecycle, acquisition, retention, and purchasing behaviors to identify key growth drivers
• Conduct industry and category analyses to evaluate growth opportunities across users, products, merchants, channels, and categories
• Identify high-potential acquisition products, merchants, and supply characteristics to support category growth initiatives
• Build analytical frameworks to answer business questions and translate findings into strategic recommendations
• Write SQL queries to extract, clean, and analyze large-scale datasets
• Prepare business review materials, strategy presentations, and executive-ready insights
• Collaborate with cross-functional teams including Business Strategy, Category, Product, Marketing, and Data Science on high-impact growth initiatives
• Support ad hoc analyses and strategic projects as business needs arise

Skills

• Currently pursuing a Bachelor's or Master's degree in Business, Economics, Statistics, Computer Science, Data Science, Industrial Engineering, or a related quantitative field
• Strong analytical thinking and structured problem-solving skills
• Proficiency in SQL for data extraction and analysis
• Experience using Python (Pandas, NumPy, etc.) for data analysis
• Ability to work independently and time manage high profile initiatives, curious, self-motivated, bias-for-action (“no task is too small” mentality)
• Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred

Qualifications

Must Haves

• Currently pursuing a Bachelor's or Master's degree in Business, Economics, Statistics, Computer Science, Data Science, Industrial Engineering, or a related quantitative field
• Strong analytical thinking and structured problem-solving skills
• Proficiency in SQL for data extraction and analysis
• Experience using Python (Pandas, NumPy, etc.) for data analysis
• Ability to work independently and time manage high profile initiatives, curious, self-motivated, bias-for-action (“no task is too small” mentality)

Nice to Haves

• Excellent communication and negotiation skills. Self-motivated, results-driven, and able to work independently. Strong analytical and problem-solving skills
• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred

Benefits

• Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
• Interns also receive 10 paid holidays per year.
• Paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Interns who are not working 100% remote may also be eligible for housing allowance.