Paid Social Designer (Statics + Motion, CPG) REMOTE

Summary

Truvani is a health and wellness brand that creates supplements, protein powders, and snack bars with clean, simple ingredients. The Paid Social Designer will create high-volume static and motion advertising for Meta and other paid channels, develop creative variations for testing, and use performance data to improve campaigns.

Responsibilities

• Design static ads for Meta across formats (feed, stories, reels placements)
• Create short motion ads and animated versions of statics (product animations, kinetic type, simple UGC-style edits)
• Turn creative briefs into multiple concepts and variations for testing
• Build out iterations on winning ads: new hooks, headlines, layouts, offers, and visuals
• Work with the growth team to review performance (CTR, CVR, ROAS) and decide what to test next
• Keep an eye on competitors and trends in CPG and supplement advertising, and bring new ideas to the table
• Maintain brand consistency while pushing for creative that performs

Skills

• 3+ years designing paid social ads, ideally for CPG or DTC brands
• A portfolio of Meta ads that actually ran, not just spec work
• Strong in Photoshop and Illustrator, and/or Figma
• Comfortable with motion: After Effects, Premiere, CapCut, or similar
• Fast. You can produce lots of quality variations without losing the plot
• You understand the basics of performance marketing and know why a thumb-stopping first frame matters
• You take feedback well and aren't precious about your work. The data decides
• Self-directed. You manage your own queue and hit deadlines
• Experience in supplements, food, beverage, or beauty
• Familiarity with AI image and video tools in a production workflow
• Experience designing for other paid channels (TikTok, YouTube, Google)
• Basic copywriting chops for headlines and hooks

Qualifications

Must Haves

• 3+ years designing paid social ads, ideally for CPG or DTC brands
• A portfolio of Meta ads that actually ran, not just spec work
• Strong in Photoshop and Illustrator, and/or Figma
• Comfortable with motion: After Effects, Premiere, CapCut, or similar
• Fast. You can produce lots of quality variations without losing the plot
• You understand the basics of performance marketing and know why a thumb-stopping first frame matters
• You take feedback well and aren't precious about your work. The data decides
• Self-directed. You manage your own queue and hit deadlines
• Experience in supplements, food, beverage, or beauty
• Familiarity with AI image and video tools in a production workflow
• Experience designing for other paid channels (TikTok, YouTube, Google)
• Basic copywriting chops for headlines and hooks

Benefits

• Fully remote with flexibility and autonomy
• Health (medical, dental, vision) benefits offered after 60 days
• 401k benefits offered after 60 days
• Paid time off and paid holidays
• Paid parental leave
• Remote Work and Education Stipend
• Truvani Monthly Store Credit
• Opportunity to grow within the company
• Collaborative and innovative team culture