Paid Social Manager

Summary

NP Digital is a global performance marketing agency specializing in data-driven digital marketing services. The Manager, Paid Social will develop and manage paid social strategies and campaigns, optimize ecommerce performance, oversee client budgets, analyze results, and present recommendations to clients and internal teams.

Responsibilities

• Partner with and deliver paid social media strategy and recommendations for clients
• Project estimated campaign performance results based on client budgets and benchmark costs and rates
• Develop and implement paid social campaign structures to manage and optimize against ecommerce performance goals such as revenue, CPA, or ROAS
• Follow department media buying processes to ensure campaigns run accurately
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
• Improve campaign performance by making optimization recommendations and using paid social campaign management checklist to identify opportunities
• Implement split testing to continuously improve campaign performance through targeting and creative tests
• Analyze and resolve diverse and complex issues based on in-depth knowledge of paid social platforms
• Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
• Conduct ongoing analysis of paid social trends while staying up to date on recent platform updates, including new automation and AI capabilities, and how to apply them to clients’ campaigns
• Collaborate with internal teams and departments to share paid social insights that can be leveraged across paid search, programmatic, and SEO efforts
• Connect with client creative teams to provide performance insights and recommendations on campaign assets, including when new creative or product-focused assets are needed
• Respond to client questions and ad hoc requests in a timely manner

Skills

• The ideal candidate has 3+ years of managing paid social campaigns with budgets exceeding $500K per month and strong ecommerce and shopping campaign experience
• Candidates should have outstanding knowledge of Meta and TikTok and a good grasp on how to structure campaigns to optimize performance based on social networks' ad auction algorithms
• Equally important to paid social experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike
• Candidates must reside and be eligible to work in the US
• 3-5 years of paid social experience with strong hands-on experience across Meta and TikTok
• 2+ years of ecommerce experience optimizing campaigns to online sales/ROAS
• Experience managing monthly budgets exceeding $500K
• Exceptional communication and presentation skills to both external and internal stakeholders
• Proficient in Microsoft PowerPoint and Excel
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Comfort using AI tools to support analysis, reporting, research, or day-to-day workflow efficiency while validating outputs before use
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Ability to work in a fast-paced environment
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth
• Knowledge of Pinterest and other paid social platforms is a plus
• 1+ years of agency experience
• Ability to manage a large volume of campaigns simultaneously
• Experience running lead generation campaigns, ideally in housing, multifamily, or other consideration-driven verticals
• Understands how to determine when creative needs to be updated in the platforms and can translate performance trends into clear creative recommendations
• Paid social certifications, such as Meta Blueprint and TikTok Media Buyer
• Additional professional certifications, such as Google Analytics

Qualifications

Must Haves

• The ideal candidate has 3+ years of managing paid social campaigns with budgets exceeding $500K per month and strong ecommerce and shopping campaign experience
• Candidates should have outstanding knowledge of Meta and TikTok and a good grasp on how to structure campaigns to optimize performance based on social networks' ad auction algorithms
• Equally important to paid social experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike
• candidates must reside and be eligible to work in the US
• 3-5 years of paid social experience with strong hands-on experience across Meta and TikTok
• 2+ years of ecommerce experience optimizing campaigns to online sales/ROAS
• Experience managing monthly budgets exceeding $500K
• Exceptional communication and presentation skills to both external and internal stakeholders
• Proficient in Microsoft PowerPoint and Excel
• Excellent attention to detail and data analysis to ensure campaigns run accurately and insights are uncovered that lead to campaign recommendations
• Comfort using AI tools to support analysis, reporting, research, or day-to-day workflow efficiency while validating outputs before use
• Strong organizational skills with the ability to prioritize time and workload efficiently
• Ability to work in a fast-paced environment
• Team player who is willing to help others whenever needed
• Responsive to constructive feedback to foster personal and professional growth

Nice to Haves

• knowledge of Pinterest and other paid social platforms is a plus
• 1+ years of agency experience
• Ability to manage a large volume of campaigns simultaneously
• Experience running lead generation campaigns, ideally in housing, multifamily, or other consideration-driven verticals
• Understands how to determine when creative needs to be updated in the platforms and can translate performance trends into clear creative recommendations
• Paid social certifications, such as Meta Blueprint and TikTok Media Buyer
• Additional professional certifications, such as Google Analytics

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option
• Discretionary annual bonus: Up to 10% of annual salary
• Remote - US
• As an organization we support your growth and development by investing in your learning to advance your career.