Internship – Data Scientist, Commercial Audience Science (Spring 2027)

Summary

Universal Orlando Resort is offering an internship opportunity in their Marketing Data Science team for Spring 2027. The Marketing Data Science Intern will collaborate with data scientists to build predictive machine learning models and conduct analytical studies to enhance marketing strategies and optimize audience engagement.

Responsibilities

• Support data scientists in building, testing, and evaluating predictive machine learning models, including propensity models, to support marketing personalization and audience targeting
• Assist with data preparation tasks including data cleaning, transformation, feature creation, and validation across structured and unstructured data sources
• Conduct exploratory data analysis to identify trends, patterns, and data quality issues relevant to marketing performance and the guest journey
• Apply statistical and analytical techniques to help measure campaign effectiveness and optimization opportunities
• Participate in team meetings, code reviews, and learning sessions to build technical skills and understanding of real-world marketing data science applications

Skills

• Coursework or experience with machine learning, statistical modeling, and predictive analytics using programming languages such as Python or R
• Experience working with datasets using SQL and performing data cleaning, transformation, and validation
• Proficient skill level in Microsoft Suite. Strong verbal, written, and presentation skills
• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Junior or above
• Minimum cumulative 2.8 GPA is required
• A transcript is required upon application
• Experience with data platforms and tools such as Snowflake and Databricks
• Knowledge in Marketing Personalization or Travel & Resort Industry, Entertainment and/or Theme Park experience
• Preferred majors include: Data Science, Statistics, Mathematics, Computer Science, Analytics, Information Systems, or a related quantitative field

Qualifications

Must Haves

• Coursework or experience with machine learning, statistical modeling, and predictive analytics using programming languages such as Python or R
• Experience working with datasets using SQL and performing data cleaning, transformation, and validation
• Proficient skill level in Microsoft Suite. Strong verbal, written, and presentation skills
• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Junior or above
• Minimum cumulative 2.8 GPA is required
• A transcript is required upon application

Nice to Haves

• Experience with data platforms and tools such as Snowflake and Databricks
• Knowledge in Marketing Personalization or Travel & Resort Industry, Entertainment and/or Theme Park experience
• Preferred majors include: Data Science, Statistics, Mathematics, Computer Science, Analytics, Information Systems, or a related quantitative field

Benefits

• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.