Summary
Veeva Systems is a mission-driven provider of cloud solutions for the life sciences industry. The Product Marketing Associate Manager will support demand generation, field enablement, and customer marketing by developing product messaging and content, enabling sales, and collaborating with product, marketing, sales, and services teams.
Responsibilities
- Support go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming innovations, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and social media
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
- Empower sales to communicate our products effectively to prospective customers
- Contribute to key customer events, including Veeva Commercial Summit, and other major industry conferences
Skills
- 2+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content
- Experience writing product content (datasheets, blogs, infographics, etc.)
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Strong project management skills with exceptional attention to detail
- Able to work independently with little management oversight
- Self-motivated, innovative, collaborative, creative, and analytical
- Bachelor's degree
- Success bringing innovative B2B offerings to market
- Product marketing experience related to cloud technology
- Life sciences industry experience a plus
- Experience working globally
Qualifications
Must Haves
- 2+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content
- Experience writing product content (datasheets, blogs, infographics, etc.)
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Strong project management skills with exceptional attention to detail
- Able to work independently with little management oversight
- Self-motivated, innovative, collaborative, creative, and analytical
- Bachelor's degree
Nice to Haves
- Success bringing innovative B2B offerings to market
- Product marketing experience related to cloud technology
- Life sciences industry experience a plus
- Experience working globally
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
- Work Anywhere flexibility to work from home or in the office