Summary
CNO Financial Group is an insurance and financial services company focused on securing the future of middle-income America through life and health insurance, annuities, financial services, and workforce benefits. The Worksite Intern will support the B2B2C Sales Enablement team by analyzing engagement data, developing campaign briefs, reviewing segmentation and content, and proposing marketing and sales improvements. The role will also support in-market experiments and recommendations designed to improve scheduling, reach, delivery, and conversion metrics.
Responsibilities
- In-Force Growth Focus - Create Group Specific Campaign Brief to improve scheduling rates, including building Segments, Content audit, workflow design, etc
- New Group Focus – Create Industry specific campaign briefs, targeting an emerging market (like Assisted living, for example) to recommend new campaigns / sequences
- Member / Employee Focus – Review Member level (individual employee) campaigns to identify areas of improvement to reach more people for a specific block (e.g., virtual employees of companies a specific size/industry)
- Persistency Focus – Review BNA delivery improvement initiative, including A/B recommendations for improving conversion metrics
Skills
- To be eligible for consideration, candidates must currently possess unrestricted authorization to work in the United States
- Progress towards a bachelor's degree in marketing, business, communications, or related discipline
- Status as a rising junior or rising senior, approx. graduation dates of December 2027-June 2029
- Availability to work 40 hrs/week for 10-12 weeks during the summer
- Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours
- This position may work fully remote from any US-based location, provided they are able to work Central or Eastern Time hours
- All work must be performed within the United States, and occasional travel to corporate offices may be required
- Prior internship experience
- HubSpot or other CRM experience
- Comfort with marketing data, marketing systems and/or B2B sales or enablement environment
Qualifications
Must Haves
- To be eligible for consideration, candidates must currently possess unrestricted authorization to work in the United States
- Progress towards a bachelor's degree in marketing, business, communications, or related discipline
- Status as a rising junior or rising senior, approx. graduation dates of December 2027-June 2029
- Availability to work 40 hrs/week for 10-12 weeks during the summer
- Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours
- This position may work fully remote from any US-based location, provided they are able to work Central or Eastern Time hours
- All work must be performed within the United States, and occasional travel to corporate offices may be required
Nice to Haves
- Prior internship experience
- HubSpot or other CRM experience
- Comfort with marketing data, marketing systems and/or B2B sales or enablement environment
Benefits
- Paid internship
- The Memorial Day and 4th of July holidays are paid days off.
- Networking
- Leader Talks
- Career Counseling
- Development Opportunities
- Insurance Product and Industry Presentation Series
- An in-person event at one of our corporate offices during one week of the internship program
- Final Presentations
- Volunteering Event
- Paid time to engage in Business Resource Group events.
- The CNO Employee Assistance Program (EAP).
- Onsite fitness centers.
- Active & Fit Direct national fitness center discount program.
- Marathon Health webinars.
- Utilizing a free code for the Monumental Marathon entry.
- Flexible work environment
- This position may work fully remote from any US-based location, provided they are able to work Central or Eastern Time hours.
- Hands-on experience supporting brand, campaign, and customer communication initiatives for our Worksite division (Optavise).
- Experience translating business goals, customer insights, and campaign results into clear, brand-aligned marketing recommendations.
- Opportunities to build writing, editing, research, project coordination, and presentation skills in a corporate marketing environment.