Growth Marketing Manager

Summary

WAVE Drowning Detection Systems is seeking a Growth Marketing Manager to own execution, optimization, and reporting across customer-acquisition channels. The role manages SEO, outbound support, Google PPC, HubSpot email automation, and trade-show marketing while improving full-funnel conversion and lead-generation performance.

Responsibilities

• Own the SEO and blogging program, including content-calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting
• Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads
• Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting
• Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows
• Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting
• Work closely with sales or business-development resources to improve targeting, follow-up speed, objection handling, and content alignment
• Manage performance-marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing-page feedback
• Monitor cost per lead, close rates, and customer-acquisition cost by campaign and recommend reallocations based on performance
• Align paid-search strategy with SEO, email, and event messaging to maintain a consistent acquisition funnel
• Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting
• Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub
• Create reporting dashboards that track lead generation, email engagement, conversion by lifecycle stage, and campaign ROI
• Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10 to 15 trade shows (predominantly September through April)
• Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis
• Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences

Skills

• Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment
• Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting
• Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results
• Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost
• Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions
• Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders

Qualifications

Must Haves

• Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment
• Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting
• Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results
• Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost
• Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions
• Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders

Benefits

• Flexible schedule
• Bonus
• Health insurance
• Paid time off
• Stock options
• Remote work