Content marketer

Summary

Watershed is an enterprise sustainability platform that helps companies manage climate and ESG data, reporting, and decarbonization efforts. The Content Marketer will own brand and educational content, including demand-generation materials, social media, webinars, and multimedia, while managing content operations and performance reporting.

Responsibilities

• Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
• Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn
• Write content optimized for search through SEO and AEO
• Write all supporting copy to promote core assets across key channels
• Repurpose longform and case study content into short-form social and blog posts
• Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
• Track and report on content performance with the Head of Content Strategy
• Create and edit multimedia content, primarily audio and video

Skills

• Experience creating and maintaining a social presence for a B2B company
• Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
• Basic video and audio editing skills
• Experience repurposing longform content into social and blog formats
• Comfort owning a content calendar or tracking system and reporting on its performance
• Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
• Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
• Must be willing to work from an office 4 days per week (except for remote roles)
• While not required for this role, experience with sustainability is a plus

Qualifications

Must Haves

• Experience creating and maintaining a social presence for a B2B company
• Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
• Basic video and audio editing skills
• Experience repurposing longform content into social and blog formats
• Comfort owning a content calendar or tracking system and reporting on its performance
• Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
• Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
• Must be willing to work from an office 4 days per week (except for remote roles)

Nice to Haves

• While not required for this role, experience with sustainability is a plus

Benefits

• Offers Equity