Marketing Rotation Internship (Spring and Summer 2027)

Summary

Wellmark Blue Cross and Blue Shield is a health insurance company offering an internship that provides practical experience across diverse marketing activities. The Marketing Rotation Intern will support marketing campaign planning and execution, collateral updates, data analysis, marketing technology usage, sponsorship activations, competitive research, and strategy development.

Responsibilities

• Assessing marketing collateral and promotional materials we make available to agents and employers and developing improvement recommendations
• Coordinating annual updates to member enrollment materials
• Planning and executing sponsorship activations
• Assisting in data analysis of marketing campaigns
• Usage of marketing technology to develop and deliver marketing tactics
• Researching competitor marketing programs and evaluating Wellmark program performance
• Developing strategies to increase use of plan benefits or health programs
• Researching and writing proposals for department investments and improvements

Skills

• Current junior or senior pursuing a bachelor's degree in marketing or relatedbusiness program
• Strong verbal and written communication skills
• Ability to take initiative, prioritize and handle multiple tasks simultaneously
• Ability to use data to inform decisions and make recommendations
• Proficient with Microsoft Office Suite
• Ability to learn technology tools and systems to track, manage, develop and deploy work
• Available to work 10-20 hours/week during the academic year, either hybrid or fully remote
• Available to work 40 hours/week during the summer; required in-office days of Tuesday, Wednesday and Thursday, with additional days in office pending role requirements
• Preferred: knowledge or experience in Adobe marketing platforms and Adobe creative cloud

Qualifications

Must Haves

• Current junior or senior pursuing a bachelor's degree in marketing or relatedbusiness program
• Strong verbal and written communication skills
• Ability to take initiative, prioritize and handle multiple tasks simultaneously
• Ability to use data to inform decisions and make recommendations
• Proficient with Microsoft Office Suite
• Ability to learn technology tools and systems to track, manage, develop and deploy work
• Available to work 10-20 hours/week during the academic year, either hybrid or fully remote
• Available to work 40 hours/week during the summer; required in-office days of Tuesday, Wednesday and Thursday, with additional days in office pending role requirements

Nice to Haves

• Preferred: knowledge or experience in Adobe marketing platforms and Adobe creative cloud

Benefits

• Meaningful work that assists in your professional development and provides value to the team
• Valuable experience within the health insurance industry
• Opportunity to learn from subject matter experts and leaders within the industry
• Networking with fellow internship program participants
• Practical, hands-on work experience
• Available to work 10-20 hours/week during the academic year, either hybrid or fully remote
• 2027 Summer Internship Program working a full-time schedule from the corporate office in Des Moines, Iowa