Integrated Marketing Manager (Remote)

Summary

Blue Acorn iCi is a digital experience partner that helps brands design, build, and optimize customer engagement solutions. The Integrated Marketing Manager will enhance the company’s online presence, manage integrated marketing and sales campaigns, coordinate corporate events and tradeshows, and support partner, digital, social media, and internal communications initiatives.

Responsibilities

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, logistics and more
• Recommend, develop, and implement effective marketing plans for generating event revenues
• Think outside the box to create exciting event experiences
• Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders
• Support Adobe partner marketing efforts
• Lead marketing efforts for events ranging from 1:1 engagements and one-to-many events to large sponsorships
• Develop and implement strategies for joint marketing and sales campaigns, aligned with Adobe and Infosys
• Identify opportunities and gaps, creating new initiatives to drive sales metrics
• Work closely with sales to anticipate their needs and create initiatives that create and influence company revenue
• Lead marketing efforts through sales
• Support digital campaigns, including automated Salesforce campaigns
• Support content efforts, including blog posts and new sales materials
• Help develop and maintain strong relationships with technology partners across our ecosystem through co-marketing efforts, weekly meetings, business planning, etc
• Support GTM efforts for joint events and activations, as well as strategic partner positioning within the DX space
• Define the Blue Acorn iCi brand/Infosys Aster within the parent company and Adobe
• Support digital marketing efforts via Pardot
• Manage email campaigns, monthly newsletters, and custom forms
• Analyze efforts to identify opportunities and weaknesses within strategies and tactics
• Ensure Pardot marketing efforts are tied to Salesforce metrics to track investment, engagement, opportunities, ROI and more
• Manage Salesforce/Account Engagement administration for marketing
• Build and track campaigns
• Manage dashboards
• Manage lead uploading
• Support email marketing and building
• Own the Blue Acorn iCi social media strategy, including content planning, scheduling, analyzing and reporting
• Manage and coordinate all social strategy and planning efforts through LinkedIn, including event campaigns, new solution campaigns, internal awareness campaigns, and new content
• Build awareness of Blue Acorn iCi’s latest insights, solutions, initiatives and offerings within Infosys’s Digital Experience (DX) audience and beyond
• Support the Adobe partner newsletter, Adobe partner EU newsletter, Infosys quarterly newsletter, one-off campaigns, and client newsletter on various sequences throughout the year
• Assist in publishing, updating and reporting upon Blue Acorn iCi’s corporate website
• Develop and manage advertising campaigns across platforms like LinkedIn and Google, analyzing their effectiveness and adjusting strategies accordingly
• Evaluate potential new advertising platforms and/or programs

Skills

• 4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems
• Strong experience and understanding of Pardot and Salesforce
• Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings
• High attention to detail and ability to articulate trends and results through data
• Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness
• Strong multitasking and program management skills
• Self-motivated and proactive with an assertive yet professional demeanor
• Ability to collaborate across departments
• Experience in the B2B services industry, preferably in SaaS/Tech
• Experience with Salesforce reporting and administration is a plus
• For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future
• Bachelor's degree, preferably in marketing, communications or related field

Qualifications

Must Haves

• 4–6 years of B2B marketing experience, preferably within technology, consulting, SaaS, digital services, or partner ecosystems
• Strong experience and understanding of Pardot and Salesforce
• Proven event management experience on a large scale, including industry tradeshows, and small scale, including intimate client gatherings
• High attention to detail and ability to articulate trends and results through data
• Excellent written and verbal communication skills, interpersonal skills, ethics, and cultural awareness
• Strong multitasking and program management skills
• Self-motivated and proactive with an assertive yet professional demeanor
• Ability to collaborate across departments
• Experience in the B2B services industry, preferably in SaaS/Tech
• Experience with Salesforce reporting and administration is a plus
• For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future

Nice to Haves

• Bachelor's degree, preferably in marketing, communications or related field

Benefits

• For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).
• Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!