Paid Search Performance Marketing Manager

Summary

Wispr Flow is building a voice interface that aims to be used by a billion people daily. They are seeking a Paid Search Performance Marketing Manager to own and optimize their paid search channels, focusing on user acquisition and revenue growth through various advertising platforms.

Responsibilities

• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
• Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
• Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
• Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in-app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking
• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
• Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimization
• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non-brand, device
• Keep CAC within targets while finding incremental spend opportunities
• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

Skills

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise: Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
• Performance Max (when to use it, how to prevent brand cannibalization)
• Google App Campaigns (ACi) for mobile installs and revenue optimization
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
• Excellent written communication—you can write a weekly recap that's actually worth reading
• Authorized to work in the US
• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self-serve data analysis)
• Landing page and conversion rate optimization experience
• Familiarity with Apple ecosystems and App Store guidelines

Qualifications

Must Haves

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise: Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
• Performance Max (when to use it, how to prevent brand cannibalization)
• Google App Campaigns (ACi) for mobile installs and revenue optimization
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
• Excellent written communication—you can write a weekly recap that's actually worth reading
• Authorized to work in the US

Nice to Haves

• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self-serve data analysis)
• Landing page and conversion rate optimization experience
• Familiarity with Apple ecosystems and App Store guidelines

Benefits

• Visa sponsorship. We sponsor visas: H1B, O1, EB1, L1, STEM + OPT, and more. We can't successfully sponsor for every role and every candidate, but if we make you an offer we'll make every reasonable effort, and we retain an immigration law firm to help.
• Equity on employee-friendly terms, including early exercise and extended exercise windows with a combination of ISOs and RSUs
• Health, dental and vision (cover 100% of the premium on the Anthem Blue Cross Gold PPO; 75% of premiums for dependents)
• 401(k) with up to a 4% match
• 16 weeks of paid parental leave (12 weeks for non-birthing parent)
• Flexible time off and company holidays
• All meals in the office
• Commuter benefits
• Relocation reimbursement if you’re moving to San Francisco
• A high-spec laptop, monitor, and a whisper-friendly microphone
• Regular team events and off-sites