Senior Analyst, Analytics & Insights - Programmatic

Summary

Zeta Global is an AI-powered marketing cloud that uses artificial intelligence and consumer signals to help marketers acquire, grow, and retain customers. The Senior Analyst will provide actionable programmatic analytics and strategy insights to clients and internal teams by developing campaign strategies, evaluating model and feature performance, designing tests, and communicating optimization recommendations.

Responsibilities

• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
• Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
• Reviewing performance of models across revenue, performance, and pacing
• Design and implement tests to evaluate model and feature performance
• Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
• Develop innovative measurement tools and solutions
• Consult with clients regarding development & alignment of marketing programs across on-line channels
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
• Communicate campaign optimization results to clients to prove value against original business goals

Skills

• 2+ years of working experience in a similar role
• Extensive experience with SQL and Excel/pivot tables
• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• A great communicator who is able to convey complex technical features in simple terms
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize among several high-profile clients
• Have a high degree of creativity, attention to detail, self-motivation, and drive
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing
• Willingness to do whatever it takes to get the job done
• Nerdy but loveable
• Data driven, technical, self-starting and curious
• Excellent presentation/visualization/storytelling skills with PowerPoint
• Excellent diagnostic skills
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform
• Professional oral and written communication skills
• Client facing experience
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus

Qualifications

Must Haves

• 2+ years of working experience in a similar role
• Extensive experience with SQL and Excel/pivot tables
• Experience in a digital media/Programmatic analytics role
• Experience puling & putting together audience insights reports
• A great communicator who is able to convey complex technical features in simple terms
• Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
• Able to multitask and prioritize among several high-profile clients
• Have a high degree of creativity, attention to detail, self-motivation, and drive
• Eagerness to work in a startup team environment that will be rapidly changing
• Enthusiastic team player with a penchant for collaboration and knowledge sharing
• Willingness to do whatever it takes to get the job done
• Nerdy but loveable
• Data driven, technical, self-starting and curious
• Excellent presentation/visualization/storytelling skills with PowerPoint
• Excellent diagnostic skills
• Technical acumen to understand how to design campaigns that optimize the use of our tech platform
• Professional oral and written communication skills
• Client facing experience
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Nice to Haves

• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• If located in the NYC area, you will work hybrid (3x/week in office).