Digital Experience Specialist

Summary

Zoom is a collaboration technology company whose Content and Customer Advocacy team owns content strategy, editorial programs, customer advocacy, and digital experience. The Digital Experience Specialist will optimize zoom.com customer journeys through web content improvements, analytics, SEO, experimentation, and cross-functional collaboration.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements with clear UX rationale
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting structured observations and prioritized improvement recommendations for the Digital Experience Lead and cross-functional partners
• Draft, edit, and QA web copy across the full page hierarchy — hero headlines, CTA buttons, meta descriptions, and FAQ modules — ensuring alignment with Zoom's editorial style guide and brand voice
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes, and surface insights in weekly pod reviews
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses, results, and scaled learnings to guide ongoing optimization
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements in partnership with the SEO team
• Contribute to scalable page templates, reusable content modules, and governance checklists that promote consistency across Zoom's 30+ product pages, and support the Digital Experience Lead in coordinating competing priorities across product teams and campaign pods
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences across zoom.com, surfacing disconnects in content hierarchy, navigation, and conversion pathways and recommending improvements

Skills

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field; internship and co-op experience counts
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics, with the ability to translate data into actionable content and UX recommendations
• Strong writing and editing skills with a clear eye for conversion-oriented web copy, and the ability to distinguish between a feature list and a compelling value proposition
• Working knowledge of SEO fundamentals including on-page optimization, keyword research, structured data, and content architecture best practices
• Self-starter mindset with a foundational understanding of UX and web design principles, with the ability to analyze a page, articulate what is and is not working across layout, narrative, and CTAs, and communicate structured improvement ideas to senior teammates
• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers, and an eagerness to learn how a website operates as a product
• Exposure to A/B testing and experimentation methodologies using tools such as Optimizely or LaunchDarkly
• A strong and demonstrated interest in building that expertise
• Experience with tools such as Semrush, Ahrefs, or Screaming Frog is a plus

Qualifications

Must Haves

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field; internship and co-op experience counts
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics, with the ability to translate data into actionable content and UX recommendations
• Strong writing and editing skills with a clear eye for conversion-oriented web copy, and the ability to distinguish between a feature list and a compelling value proposition
• Working knowledge of SEO fundamentals including on-page optimization, keyword research, structured data, and content architecture best practices
• Self-starter mindset with a foundational understanding of UX and web design principles, with the ability to analyze a page, articulate what is and is not working across layout, narrative, and CTAs, and communicate structured improvement ideas to senior teammates
• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers, and an eagerness to learn how a website operates as a product

Nice to Haves

• Exposure to A/B testing and experimentation methodologies using tools such as Optimizely or LaunchDarkly
• a strong and demonstrated interest in building that expertise
• experience with tools such as Semrush, Ahrefs, or Screaming Frog is a plus

Benefits

• Remote work environment