Digital Experience & Website Manager Contract-to-Hire

Summary

Regis Corporation is a beauty salon company operating brands and locations worldwide. The Digital Experience & Website Manager will optimize guest experiences across websites, mobile applications, loyalty platforms, booking journeys, and in-salon digital technologies through analytics, experimentation, governance, and emerging digital capabilities.

Responsibilities

• Support the ongoing optimization of guest experiences across websites, mobile applications, loyalty platforms, and digital guest journeys
• Identify friction points and opportunities to improve engagement, conversion, booking completion, and guest satisfaction
• Partner with Marketing and Operations teams to ensure digital experiences support key business and guest objectives
• Conduct ongoing audits and recommendations to improve usability, navigation, content effectiveness, and overall digital performance
• Develop and manage an experimentation roadmap across websites, mobile app experiences, booking flows, loyalty touchpoints, and other digital journeys, including A/B and multivariate testing, personalization pilots, test measurement, results interpretation, and recommendations for scale
• Partner with the Director of Engineering, IT to ensure the company's digital experiences across all brand websites and guest-facing digital touchpoints are executed in alignment with the brand and marketing strategy
• Ensure the evolution of websites and digital experiences remains aligned with the company's brand, marketing strategy, and business priorities through close partnership with Product Management and IT
• Partner with the Director of Omnichannel to translate company, brand, and marketing objectives into an outcome-driven digital roadmap and prioritization framework
• Serve as the primary liaison between Marketing and IT, aligning business goals with technical capabilities and development priorities
• Define and communicate business requirements, success criteria, and expected outcomes for digital initiatives
• Manage and maintain digital measurement frameworks across websites and related digital platforms
• Leverage Google Analytics 4, Google Tag Manager, and other measurement tools to understand customer behavior, content performance, engagement, and conversion trends
• Monitor KPI performance across brand health, audience engagement, content effectiveness, conversion performance, and customer journey progression
• Ensure data quality, tagging accuracy, and measurement consistency across all digital properties
• Monitor data quality and ensure accurate collection of website and campaign performance metrics
• Develop insights and actionable recommendations that improve digital performance and guest outcomes
• Maintain an understanding of privacy regulations, cookies, consent management, and evolving digital measurement requirements
• Own end-to-end website user experiences and guest journeys, identifying opportunities to improve engagement, usability, discoverability, and conversion
• Partner with Marketing, Loyalty, Operations, and IT teams to optimize digital touchpoints throughout the guest lifecycle
• Champion audience-centric design principles that balance guest needs with business objectives
• Lead ongoing evaluation of user behavior, friction points, and journey performance to improve overall guest experience
• Partner with the Director of Omnichannel on the evaluation and implementation of digital boards, kiosks, and other in-salon digital experience initiatives
• Assess business needs and guest use cases to determine the appropriate technology solution, including when digital boards, kiosks, or a combination of both are most effective
• Partner with Operations and Marketing teams to ensure in-salon digital experiences support guest engagement, education, and revenue growth
• Develop recommendations that balance guest experience, operational efficiency, and return on investment
• Identify and evaluate AI-driven opportunities that improve guest experiences, content effectiveness, operational efficiency, and business performance
• Assess emerging digital and AI trends to inform future roadmap planning and investment decisions
• Develop recommendations for adopting new technologies that create meaningful value for guests and the business
• Partner with stakeholders to pilot, measure, and scale high-impact digital innovations

Skills

• Bachelor's degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field
• 4+ years of experience in digital marketing, website strategy and web analytics, digital experience, marketing technology, or related fields
• Advanced experience with Google Analytics 4 (GA4), Google Tag Manager, digital measurement frameworks, and website performance analysis
• Strong understanding of SEO fundamentals, including technical SEO, on-page optimization, site structure, metadata, content discoverability, page performance, and analytics-informed search performance improvement
• Ability to translate business and marketing objectives into digital experience improvements
• Strong project management and organizational skills
• Demonstrated ability to translate analytics and customer insights into business recommendations and optimization strategies
• Strong understanding of website user experience, customer journey mapping, content strategy, and conversion optimization
• Hands-on experience with A/B testing, personalization, or experimentation platforms such as Optimizely, Amplitude Experiment, Adobe Target, VWO, or similar tools
• Experience working across multiple brands, locations, or franchise systems preferred
• Experience with mobile applications, loyalty platforms, guest journey mapping, and conversion rate optimization
• Project Management Experience
• Experience in evaluating and implementing guest-facing digital technologies
• Practical understanding of consent management, cookie governance, analytics tagging restrictions, and privacy considerations related to website and app measurement, including CCPA/CPRA and broader data privacy requirements

Qualifications

Must Haves

• Bachelor's degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field
• 4+ years of experience in digital marketing, website strategy and web analytics, digital experience, marketing technology, or related fields
• Advanced experience with Google Analytics 4 (GA4), Google Tag Manager, digital measurement frameworks, and website performance analysis
• Strong understanding of SEO fundamentals, including technical SEO, on-page optimization, site structure, metadata, content discoverability, page performance, and analytics-informed search performance improvement
• Ability to translate business and marketing objectives into digital experience improvements
• Strong project management and organizational skills
• Demonstrated ability to translate analytics and customer insights into business recommendations and optimization strategies
• Strong understanding of website user experience, customer journey mapping, content strategy, and conversion optimization
• Hands-on experience with A/B testing, personalization, or experimentation platforms such as Optimizely, Amplitude Experiment, Adobe Target, VWO, or similar tools

Nice to Haves

• Experience working across multiple brands, locations, or franchise systems preferred
• Experience with mobile applications, loyalty platforms, guest journey mapping, and conversion rate optimization
• Project Management Experience
• Experience in evaluating and implementing guest-facing digital technologies
• Practical understanding of consent management, cookie governance, analytics tagging restrictions, and privacy considerations related to website and app measurement, including CCPA/CPRA and broader data privacy requirements

Benefits

• Remote Work Environment: We are interested in speaking with candidates across the US. There would be no expectation to relocate to Minneapolis.
• Company benefits will be available once permanent employment is offered. (PTO, 401k, etc.)
• On-site fitness center and aerobics classes at the Minneapolis campus
• Rooftop patio at the Minneapolis campus
• Pickleball and basketball courts at the Minneapolis campus
• Golf simulator at the Minneapolis campus
• Free parking at the Minneapolis campus
• Dry cleaning services at the Minneapolis campus
• Multiple on-site food options at the Minneapolis campus
• Easy access to nearby lakes and trails from the Minneapolis campus