Content Marketing Strategist

Summary

8bitstudio is a high-design digital agency that creates custom websites and digital marketing strategies for ambitious brands. The Content Marketing Strategist will lead messaging, website content, social media strategy, SEO and campaign content, while collaborating with clients and internal design and development teams.

Responsibilities

• Shaping messaging and positioning
• Leading content strategy for websites and campaigns
• Managing social media presence
• Supporting SEO and paid efforts through better content and clarity
• Own messaging and positioning for client brands
• Develop content strategies for new website builds and redesigns
• Translate business goals, services, and differentiators into clear, compelling messaging
• Help define and maintain brand voice across all channels
• Plan page structure, content hierarchy, and messaging flow
• Write or coordinate website copy (home, services, landing pages, etc.)
• Gather content from clients through interviews, working sessions, and guided processes
• Partner closely with our design and development team to ensure content and UX work together
• Develop social strategies for multiple client accounts
• Build and manage content calendars
• Write and schedule posts across platforms (primarily Facebook, LinkedIn, Instagram)
• Ensure consistency with brand voice and marketing goals
• Monitor performance and adjust strategy as needed
• Collaborate with our SEO/Paid specialist on keyword strategy and content opportunities
• Optimize on-page content for search and conversion
• Support paid campaigns with ad copy, messaging direction, and landing page content
• Identify content gaps and opportunities to improve performance
• Lead content-focused client conversations and working sessions
• Guide clients through content development without overwhelming them
• Act as a strategic partner, not just an order taker

Skills

• 2+ years experience in content marketing, digital marketing, or agency environment
• Strong writing skills and a sharp eye for messaging, tone, and clarity
• Experience managing social media for brands or clients
• Solid understanding of how content supports SEO, conversion, and lead generation
• Comfortable working across multiple clients and projects
• Strategic thinker who can also execute
• Organized, proactive, and able to take ownership
• Confident and professional in client-facing situations
• Experience with WordPress CMS
• Agency experience
• Experience collaborating with designers and developers
• Familiarity with tools like HubSpot, SEMrush, Ahrefs, or similar
• Experience with brand development or positioning work

Qualifications

Must Haves

• 2+ years experience in content marketing, digital marketing, or agency environment
• Strong writing skills and a sharp eye for messaging, tone, and clarity
• Experience managing social media for brands or clients
• Solid understanding of how content supports SEO, conversion, and lead generation
• Comfortable working across multiple clients and projects
• Strategic thinker who can also execute
• Organized, proactive, and able to take ownership
• Confident and professional in client-facing situations
• Experience with WordPress CMS

Nice to Haves

• Agency experience
• Experience collaborating with designers and developers
• Familiarity with tools like HubSpot, SEMrush, Ahrefs, or similar
• Experience with brand development or positioning work

Benefits

• Remote/Hybrid Considered
• Small, tight-knit team where your work has real impact
• High design standards and meaningful client work
• Opportunity to shape how we deliver content marketing as we grow
• Variety of projects and industries
• No corporate bureaucracy