Manager, Content Marketing (Remote)

Summary

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families through early childhood education solutions. The Content Marketing Manager will lead the editorial and content calendar, translate campaign strategy into engaging content across multiple formats, and drive pipeline impact and customer retention. The role also manages webinars and demos, coordinates cross-functional content production, guides social messaging, and tracks content performance.

Responsibilities

• Translate campaign strategy into an editorial and content calendar across webinars, virtual summits, video, and web/blog content, using performance data to guide what gets built next
• Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content
• Coordinate with internal teams, including Education and Creative, on content production
• Take increasing ownership of writing blogs and content assets directly, partnering with the copywriter and incorporating strategic messaging input from Education and Product Marketing
• Own the playbooks and overall management of webinars and demos, including topic planning, format, production quality, and building presentation decks
• Provide content and messaging direction to the Associate Content Manager, who owns day-to-day social execution and the social calendar
• Build a repeatable motion to localize campaign content to specific target accounts and states, in alignment with Campaign strategy
• Track overall content performance and align it back with campaign reporting
• Partner with channel owners to align content to distribution, campaign needs, and performance goals

Skills

• 4-7 years of experience in content marketing, digital content, or integrated marketing, with direct hands-on writing and production experience, not only planning or oversight
• Experience building and executing a content calendar tied to business priorities and campaign plans
• Highly organized with a strong track record producing content across multiple formats: written, webinar, video, and web
• Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
• Strong experience partnering with Product Marketing, Demand Generation, Education, and Creative teams
• Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
• Working knowledge of web content practices, SEO fundamentals, and performance measurement
• Curious about how AI and new tools can help scale content production and build for the future, without losing quality or voice
• Comfortable being a hands-on producer as much as a planner, given the volume of content this role is expected to build directly
• Clear communicator who can coordinate across cross-functional teams without direct authority over them
• Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus

Qualifications

Must Haves

• 4-7 years of experience in content marketing, digital content, or integrated marketing, with direct hands-on writing and production experience, not only planning or oversight
• Experience building and executing a content calendar tied to business priorities and campaign plans
• Highly organized with a strong track record producing content across multiple formats: written, webinar, video, and web
• Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
• Strong experience partnering with Product Marketing, Demand Generation, Education, and Creative teams
• Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
• Working knowledge of web content practices, SEO fundamentals, and performance measurement
• Curious about how AI and new tools can help scale content production and build for the future, without losing quality or voice
• Comfortable being a hands-on producer as much as a planner, given the volume of content this role is expected to build directly
• Clear communicator who can coordinate across cross-functional teams without direct authority over them

Nice to Haves

• Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus

Benefits

• Competitive compensation and benefits package
• Flexible work schedules
• Opportunities to engage with co-workers
• Access to career advancement and professional development opportunities
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee