GTM Strategist - New Verticals

Summary

AirOps is a full-service platform for brand growth in the age of AI search. The GTM Strategist will help launch new products and verticals by testing positioning, messaging, packaging, and pricing with customers, then turning successful experiments into repeatable sales motions, playbooks, and enablement for the broader team.

Responsibilities

• Turn new product ideas into clear hypotheses we can test with customers
• Partner with sales reps to test positioning, messaging, packaging, and pricing
• Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion
• Identify patterns from customer conversations and share actionable feedback with Product
• Turn successful experiments into repeatable sales motions and clear guidance for the broader team
• Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach
• Help clarify the customer problem, shape the conversation, and test how the offering should be positioned
• Build training, talk tracks, playbooks, and processes that help reps sell new products with confidence
• Become a SME on new products and help reps understand how to explain and position them effectively

Skills

• • 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
• • 0→1 builder: You thrive when there isn't a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration
• • Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps
• • Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined
• • Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use
• • Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt
• • High agency: You can take direction, run with it, and drive work forward without needing constant oversight
• • Founder experience or experience as one of the first GTM hires at an early-stage company
• • Experience working with marketing technology or selling to Marketing
• • Understanding of SEO and it's evolution into AEO in the world of AI search
• • Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue

Qualifications

Must Haves

• • 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
• • 0→1 builder: You thrive when there isn't a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration
• • Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps
• • Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined
• • Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use
• • Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt
• • High agency: You can take direction, run with it, and drive work forward without needing constant oversight

Nice to Haves

• • Founder experience or experience as one of the first GTM hires at an early-stage company
• • Experience working with marketing technology or selling to Marketing
• • Understanding of SEO and it's evolution into AEO in the world of AI search
• • Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue

Benefits

• Equity in a fast-growing startup
• Competitive benefits package tailored to your location
• Flexible time off policy
• Parental Leave
• A fun-loving and (just a bit) nerdy team that loves to move fast!