Market Research Analyst

Summary

Aligned Data Centers develops critical infrastructure with a focus on purpose-driven development and community impact. The Market Research Analyst will provide data-informed insights to guide market selection, community integration, marketing and communications strategy, recruiting, and responsible infrastructure growth. The role involves analyzing economic, demographic, geographic, socioeconomic, environmental, and community sentiment data; building impact and forecasting models; and communicating findings to leadership and project teams.

Responsibilities

• Ensure our projects align with local values by analyzing "hearts + minds" reports and synthesizing data from Flypower and Paces reports to gauge regional sentiment
• Identify areas open to revitalization by analyzing macroeconomic trends, including industrial decline, regional population loss or exodus
• Use geographic and socioeconomic data to pinpoint areas experiencing "gravity" issues - such as food deserts and the digital divide - so our infrastructure can help bridge gaps and uplift communities
• Build models to quantify our holistic impact on communities. Estimate job creation numbers (construction, full-time, and ancillary roles), project how tax revenue could be turned into best perceived value, and track total marketing investment across city, county, and state levels and their impact
• Identify sustainable development opportunities, such as incorporating wetland restoration areas or repurposing struggling agricultural land for higher-use infrastructure

Skills

• Experience in research, data science, market analysis, economics, urban planning, or a related field
• Strong proficiency with data modeling, forecasting, and reporting tools
• Familiarity with infrastructure development, energy markets, or land use/zoning, is a strong plus

Qualifications

Must Haves

• Experience in research, data science, market analysis, economics, urban planning, or a related field
• Strong proficiency with data modeling, forecasting, and reporting tools

Nice to Haves

• Familiarity with infrastructure development, energy markets, or land use/zoning, is a strong plus

Benefits

• Medical, dental, and vision insurance
• HSA with employer contribution for eligible participants
• FSA for health and dependent care
• 401(k) plan with company match
• Paid time off and holiday pay
• Short-term disability, life insurance, and long-term disability insurance with medical election
• Voluntary life, critical illness, legal, and additional disability coverage
• Employee assistance program (EAP)
• Wellhub gym membership and other wellness initiatives
• Bonus opportunities
• Professional development opportunities