Marketing Manager, AWS Agentic AI Developer Tools

Summary

Amazon Web Services (AWS) is a comprehensive cloud platform provider building AI-powered developer tools for software developers. The Marketing Manager will lead marketing programs, positioning, content, launches, field enablement, and technical evangelism to increase awareness and adoption of AWS agentic AI and developer tools.

Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

Skills

• • 4+ years of professional non-internship marketing experience
• • Experience using data and metrics to drive improvements
• • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• • Experience producing marketing promotional material for Owned & Operated channels
• • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Qualifications

Must Haves

• • 4+ years of professional non-internship marketing experience
• • Experience using data and metrics to drive improvements
• • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• • Experience producing marketing promotional material for Owned & Operated channels

Nice to Haves

• • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Employee-led affinity groups
• Ongoing events and learning experiences, including Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences
• Endless knowledge-sharing, mentorship and other career-advancing resources
• Flexibility as part of our working culture